Illuvium, the web3-powered game from Immutable X, is set to debut on the Epic Games Store later this month, resulting in a notable surge in the Illuvium (ILV) token's value. The upcoming Illuvium Beta 3: Arena test full of PVP action, is scheduled for November 28th, exclusively on the Epic Games Store. With over 230 million users the Epic Games Store is known for its web3-friendly stance, hosting prominent web3 titles such as Gods Unchained, Parallel, Phantom Galaxies, MetalCore, Apeiron, My Pet Hooligan, Superior, The Machines Arena, Blankos Block Party, Grit (GALA), Last Remains, Cards of Eternity, Mars4, and more. The latest inclusion of Illuvium has driven the ILV token from $65 to a peak of $80.49, marking a 24% increase within a few hours. The ILV token rests at $75.50, reflecting a 17% surge within a 24-hour window and an impressive 94% rise over 30 days.

Built on Immutable X, Illuvium offers diverse gameplay styles, including an open-world adventure and competitive auto-battler mode, all powered by Ethereum's scaling network. The game's incorporation of various NFTs, including a $72 million digital land NFT sale in June 2022, highlights its notable position in the web3 gaming space. In tandem with its latest developments, Illuvium has undergone significant governance restructuring, appointing 20 industry experts like Gabby Dizon (Co-Founder of Yield Guild Games) and Robbie Ferguson (Co-Founder and President of Immutable). The enhanced governance structure introduces four committees focusing on marketing, game development, strategy, and operations, aiming to collaborate closely with the community council, influenced by ILV token holders.

The members of these committees selected are as follows:

Operations committee:

• Jarad Grey, Head Chef at Sushi
• Babar Muhammad, Head of AML Compliance at VISA
• Santiago Santos, Angel Investor, formerly Parafi
• Carson Cook, Founder of Tokemak
• Jamie Patterson, former GM at Fairfax Media, CEO at Blueshyft

Strategy committee:

• Anton Bukov, Founder of 1Inch
• Mike Zacharski, Head of Business Development at Chainlink Labs
• Yan Liberman, MP at Delphi Ventures
• Vance Spencer, Co-Founder of Framework

Game committee:

• Brooks Brown, Founder of NOR
• Kent Byers, Chief Product Officer at Civitas – The Machines Arena
• Sam Peurifoy, Head of Interactive at Hivemind Capital
• Alexander Fleyshman, Partner at ARCA NFT Fund

Marketing committee:

• Luca Netz, Owner of Pudgy Penguins
• Robbie Ferguson, Co-Founder and President of Immutable
• Gabby Dizon, Co-Founder of Yield Guild Games
• Brycent, web3 lead, Vayner Sports

The Illuvium listing on the Epic Games Store not only signifies a pivotal moment for web3 gaming but also underscores the platform's commitment to onboarding more traditional web2 gamers to the web3 ecosystem. As the web3 gaming community eagerly awaits the Beta 3: Arena test, the impact of Illuvium's strategic move is poised to shape the future integration of blockchain and traditional gaming platforms.