Explore the rising success of Pixels, the web3 browser-based social farming game, with over 1.1 million players on Ronin Network.
Eliza Crichton-Stuart
Head of Operations
In the evolving realm of web3 gaming, Pixels, the popular web3 browser-based social farming game, has recently achieved the milestone of 1.1 million players since its launch on the Ronin Network in October 2023. This development signifies a notable increase in the web3 gaming sector, marked by consistent growth in daily and monthly active users.
A relevant comparison can be drawn with Heroes of Mavia, a mobile strategy game claiming over 2.6 million monthly active users (MAUs) and a 230% increase in the MAVIA token since its February launch. It's worth noting that Heroes of Mavia currently operates as a free-to-play game without blockchain integration, with plans for web3 implementation in the future.
The game quickly gained momentum within the first week, surpassing expectations by achieving over 1 million downloads across both Android and iOS platforms. Skrice Studios now proudly asserts that Heroes of Mavia has outpaced its competitors, exceeding the user base of the mobile football game NFL Rivals.
Originally developed on the Ethereum sidechain network Polygon, Pixels migrated to Ronin in October 2023, contributing to a surge in user activity. Developed by Sky Mavis, the visionary mind behind Axie Infinity, Ronin is a blockchain designed to enhance the gaming experience. Ronin also hosts projects like Wild Forest, The Machines Arena, Apeiron, and more.
Pixels has showcased sustained success since its migration. Recent data from an open dashboard reveals that Pixels has amassed over 1.1 million total unique wallets on the Ronin Network. The game boasts an impressive 320,000 daily active user wallets (DAUWs), including 275,000 retained users and 25,000 new users.
The influx of new users combined with a high retention rate positions Pixels as a game with sustainable growth, moving beyond speculative trends and hype prevalent in the web3 gaming space.
Pixels CEO Luke Barwikowski underscores the importance of user retention and token utility in a recent post on X (formerly Twitter), answering pressing questions such as: "Is Pixels retaining users? What are players doing with $PIXEL? How will Pixels acquire new users? We aim to be a significant player in web3 gaming."
Simultaneously, Ronin Network has experienced a surge in popularity, boasting over 2 million monthly active unique wallets, part of which is driven by Pixel players' interest in planting seeds, acquiring pets, and pursuing PIXEL rewards.
Following its launch on Binance on February 19th, the PIXEL token swiftly ascended the ranks, now valued among the top 200 cryptocurrencies globally, with a market cap of $440 million. Pixels' strategic integration of gameplay mechanics, user engagement, and token utility has positioned it as a notable player in the web3 gaming revolution.
updated:
March 5th 2024
posted:
March 5th 2024
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