In a significant milestone, Mythical Games' NFL Rivals has exceeded $2 million in NFT trading volume, achieving this feat just three months after reaching the $1 million mark. The increase extends beyond financial metrics, with a notable 257% rise in wallets, now totaling 127,490. The success of NFL Rivals can be attributed to its accessible arcade-style gameplay, drawing in over 20,000 new players daily. Mythical Games benefits from robust brand recognition, fortified by partnerships with the NFL and the NFL Players Association, in addition to promotional alliances with the Miami Dolphins and Amazon Prime Gaming. Moreover, the mass appeal of NFL Rivals lies in its NFTs, featuring official NFL players, obtained through gameplay or in-app purchases. The buying and selling of these NFTs have experienced substantial growth, with buying wallets up by 262% to 16,676 and selling wallets growing by 232% to 9,694. Approaching 3 million players, NFL Rivals has seen a concurrent rise in revenue, aligning with the greenlight from Apple and Google for its in-game marketplace.

Mythical Games' CEO, John Linden is a seasoned figure in the gaming world, formerly with Activision and Niantic, and is now at the helm, pushing Mythical's web3 gaming titles mainstream. Their other well-known games include Blankos Block Party and the newly announced Nitro Nation World Tour, developed in collaboration with CM Games. John Linden notes, "We're closing in on 3 million new players. Since the NFL season started, we're seeing more growth. DAUs and MAUs are increasing, and revenue per player is rising." A pivotal moment was the approval from Apple and Google for the in-game marketplace, resulting in a 50% increase in transaction volume. Navigating tech giants' policies, the collaboration progresses in three phases, prioritizing user safety and compliance.

The substantial growth in user engagement and revenue signifies a notable triumph for Mythical Games and its extensive list of investors. With a valuation of $1.25 billion in 2021 after securing $150 million from investors including Andreessen Horowitz, Mythical Games continued its success by raising an additional $37 million in June from new investors such as Cathie Wood's ARK Invest, Animoca Brands, and MoonPay. Currently, Mythical Games is poised to secure an additional $38 million, reaffirming confidence in the potential of blockchain-powered gaming. As NFL Rivals continues to excel, it exemplifies the promising synergy between traditional gaming and web3, indicating a bright future for the industry.