In a significant stride towards mainstream adoption of web3 gaming, Immutable (IMX) recently announced that its web3 onboarding system, Immutable Passport, has successfully attracted over 200,000 unique gamers.

This non-custodial wallet and authentication solution, designed to enhance user experience and eliminate the hurdles associated with traditional sign-up processes, is gaining momentum across the gaming community.

Frictionless Gameplay

The launch of Immutable Passport was aimed at facilitating seamless in-game transactions for web3 players, removing the complexities associated with cryptocurrency wallet sign-ups. By incorporating passwordless sign-on and automated wallet creation, the platform ensures a hassle-free onboarding experience for users.

The technology's cross-game functionality has enabled web3 game developers to bolster community engagement, ensuring battle-tested security, frictionless gameplay, and access to an enthusiastic gamer audience.

Mainstream Adoption

The persistent challenges faced by web3 in achieving mainstream adoption have often been attributed to the resistance of gamers toward blockchain games. Immutable Passport addresses this issue by offering familiar social logins, making web3 onboarding accessible to gamers of all backgrounds. This approach not only enhances security and compliance tailored for gaming but also ensures users retain control of their assets without compromising on the overall gaming experience.

Furthermore, Immutable Passport seamlessly integrates into the broader web3 ecosystem, featuring a robust set of tools, marketplaces, and infrastructure solutions for global scalability. Developers can now leverage a single Passport login across various games and marketplaces, unlocking immediate access to a network of passionate gamers and marketplaces. This integration aims to expedite the growth of player bases and revenues for game developers.

The achievement of 200,000 real, unique gamers using Immutable Passport is an impressive milestone for the platform. This figure is in addition to the millions of active players within the larger Immutable ecosystem, spanning over 270 games. Players can now explore new gaming worlds while retaining their assets, achievements, and identity across the extensive Immutable ecosystem.

Gods Unchained, Immutable's flagship game developed in collaboration with iLogos, is one of the notable titles leveraging the benefits of Immutable Passport. With more than $52 million worth of cards already exchanged, Gods Unchained is one of the popular tactical trading card games on the blockchain. It has over 450,000 registered players and is now one of the longest-running, most stable projects in the ever-changing web3 gaming sector. 

The game studio also just revealed that it is launching into early access for mobile platforms, including iOS and Android, further expanding the reach of web3 gaming.

Final Thoughts

Immutable Passport stands as a key player in reshaping the landscape of web3 gaming, bridging the gap for mainstream adoption, and fostering a vibrant and secure gaming community. 

Daniel Paez, Vice President and Executive Producer of Gods Unchained said, 

“If you want to alienate gamers, ask them to create a wallet every time they sign up and tell them they can’t take their assets or achievements with them from game to game. This has long been a major obstacle to widespread web3 adoption, not just for gaming but for a range of applications. We’ve been incredibly impressed with Immutable Passport, which is all about making it easy and entirely frictionless for people to onboard and start playing our games. With Immutable Passport, we’re seeing a drastic decline in drop-outs during the sign-up process, which is exactly what we want — along with the rest of the web3 ecosystem, which has long been searching for a way to convert non-technical audiences at scale."

This article was inspired by an original blog post from GamesBeat, you can read the full post on their website here for more information.