Rumble Kong League, the highly anticipated mobile basketball game built on the Avalanche blockchain, has dribbled its way into a massive partnership with sports drink giant Gatorade. This deal signifies a strategic move for both brands to engage with the expansive gaming community.

The collaboration, announced on Monday, establishes Gatorade as the official sports drink partner of Rumble Kong League, setting the stage for various in-game integrations within the forthcoming title. Get the scoop on Gatorade's role and what it means for players.

Big Brand Partnership

Gatorade has become the official sports drink partner of the Rumble Kong League brand. The collaboration, confirmed by PepsiCo, Gatorade's parent company, entails diverse in-game integrations within the forthcoming title. The announcement received further visibility as the official Gatorade brand account on Twitter retweeted it.

Leading the charge in this partnership is the introduction of the "G-Machine," a virtual vending apparatus within the game. This innovative feature allows players to unlock digital collectibles, including a range of Gatorade-branded items, by utilizing G-Coins earned through gameplay achievements.

Gatorade-Themed Gear

Fans of the game can anticipate sporting Gatorade-themed gear not only during intense on-court showdowns but also while traversing the open-world cityscape outside of matches. With collections spanning Vintage, Hydroslam, and G-Gear lines, players can expect a comprehensive range of digital apparel and accessories.

Expressing enthusiasm for the collaboration, Rumble Kong League CEO Nick Vale remarked, "We're thrilled to partner with Gatorade to bring fun and innovative experiences to the global gaming community. Together, we're pushing the boundaries of mobile gaming while offering a glimpse into the future of fan engagement, where the lines between physical and digital worlds blur."

NBA Backing

Notably, Rumble Kong League boasts support from NBA luminaries like Paul George and investment from basketball icon Steph Curry's Penny Jar Capital. Curry, a familiar face in the NFT space, has previously aligned with projects such as the Bored Ape Yacht Club and LinksDAO, demonstrating his continued interest in digital ventures.

Originally launching NFTs on the Ethereum mainnet, Rumble Kong League made a strategic pivot to Avalanche for its transactional efficiency and cost-effectiveness. This transition allows for seamless migration of NFT assets, as announced via the project's official Twitter account.

As Rumble Kong League prepares for its summer debut on iOS and Android platforms, the collaboration with Gatorade underscores the game's commitment to delivering immersive experiences while leveraging the growing intersection of gaming and real-world brands. Stay tuned for more updates as Rumble Kong League gears up to redefine NFT mobile basketball gaming.