News

Mobile Game Spending Projected to Reach $111.4 Billion in 2024

Data.ai forecasts a global upswing in mobile game spending, estimating a total of $111.4 billion in 2024. Explore key insights, market trends, and genre preferences.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Data.ai Mobile Game Spending.webp

Data.ai, the well-known mobile app analytics firm, foresees a rebound in mobile game spending, with an anticipated global total of $111.4 billion in 2024. This follows a two-year period marked by a decline in consumer spending within the mobile gaming sector. Since its inception in 2015, mobile game spending demonstrated consistent growth until reaching a peak of $115.8 billion in 2021. The subsequent decline, averaging 3.7% annually, is attributed to a correction from the rapid growth observed during the initial stages of the pandemic. Lexi Sydow, Head of Insights at Data.ai, states, "As consumer behavior returns to a 'new normal,' we expect mobile game behavior to align more closely with pre-pandemic trends. The decline has stabilized by mid-2023."

Data.ai Mobile Game Spending.webp

The 2024 projection indicates a 4% global growth in mobile game spending, representing a positive shift for the broader gaming industry. This transition moves away from the surge seen during the pandemic, towards a more moderate and sustainable growth pattern. However, challenges persist, with Data.ai highlighting macroeconomic influences on discretionary spending, advertising fingerprinting crackdowns, the rise of alternative app store distributions, and gaming regulations, particularly in China.

Examining the drivers behind mobile game spending growth, the U.S. leads, contributing 40% to year-on-year aggregate spending growth. This is expected to grow further over the upcoming Winter Holidays - with the latest data from the ESA revealing that 72% of U.S. children are asking parents for video games this holiday season. Sydow explains, "Mobile game spending is closely tied to disposable income, especially in markets like the U.S. As global economic conditions gradually improve, we observe an upward trend in mobile game consumer spending." Japan and South Korea are also pivotal growth markets, contributing 16% and 9% of year-on-year aggregate spending growth, respectively. Additionally, Taiwan, Germany, and the U.K. are expected to play significant roles in fueling spending growth.

Data.ai Mobile Game Spending 2.webp

In terms of genres, RPG, Match, Party, and Casino games are projected to drive spending gains, distributing growth more evenly than markets. RPG and Match games are anticipated to collectively account for 40% of spending growth, contributing $1 of every $5 in aggregate growth. Data.ai foresees TikTok surpassing Candy Crush Saga's lifetime spending total by the end of 2024. While Candy Crush Saga is set to cross the $14 billion lifetime spending mark shortly before TikTok, the social video app is expected to overtake its spending totals before the start of 2025.

These findings are particularly relevant to the evolving landscape of web3 gaming, where the intersection of mobile gaming trends and blockchain technology is becoming increasingly popular. As mobile game spending experiences a positive trajectory, the implications for web3 gaming could usher in new opportunities and dynamics, shaping the future of the gaming industry in the digital age. Stay tuned for the unfolding narrative as the realms of mobile gaming and web3 technology converge in the coming years. For a comprehensive exploration of Data.ai's 2024 predictions on the broader mobile app market, the full report is now available. Stay informed as the mobile gaming landscape evolves, presenting new opportunities and challenges in the upcoming year.


NewsIndustry Reports

updated:

February 20th 2024

posted:

December 6th 2023

Related News

Japanese Mobile Gaming Market: 2023's Rebound

7 months ago

3 min read

Japanese Mobile Gaming Market: 2023's Rebound

In the first half of 2023, Japanese mobile gamers spent over $6.8 billion on games. In this report, we unpick the data and add insights into the relevance for web3 gaming.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Korean Mobile Gaming Market to Hit $3.6 Billion

7 months ago

5 min read

Korean Mobile Gaming Market to Hit $3.6 Billion

Explore the dynamic landscape of Korea's mobile gaming market in 2023. From record-breaking revenues to RPG dominance, discover the key trends shaping the industry, with insights for web3.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Mobile Gaming Market to Hit $108 Billion in 2023: Insights and Analysis

9 months ago

5 min read

Mobile Gaming Market to Hit $108 Billion in 2023: Insights and Analysis

data.ai & IDC: Mobile Gaming Market to reach $108B in 2023

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Leaderboard

Streaming