Mobile Gaming Market to Hit $108 Billion in 2023: Insights and Analysis & IDC: Mobile Gaming Market to reach $108B in 2023

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations and IDC report on Mobile Gaming.png

In a gaming industry that continues to redefine itself with each passing year, 2023 promises to be a monumental one. A recent joint report from and IDC reveals that the global gaming market is set to reach a staggering $194 billion by the end of this year. Mobile gaming, in particular, is poised to claim a lion's share of this massive pie, accounting for a substantial 56% of total gaming revenue. Consoles follow at 22%, with PCs maintaining a strong 21% share. Portable systems, including the Nintendo Switch Lite and Steam Deck, occupy the remaining 1%. and IDC report on Mobile Gaming.png

A Shift in Mobile Gaming's Trajectory

While the mobile gaming market is expected to witness a slight decline by the end of 2023, analysts from and IDC have an optimistic outlook. They anticipate a fresh growth phase poised to take shape in the coming year, reinvigorating this ever-evolving sector.

Console Gaming's Resurgence

The console gaming market is projected to experience a 3% growth, reaching a total value of $43 billion in 2023. This resurgence can be attributed to increased sales of the PlayStation 5 and Xbox Series consoles. Gamers can expect exciting developments and innovations in the console space.

PC Gaming's Steady Climb

PC gaming is expected to grow by 4%, boasting a total market value of $40 billion. This growth is largely propelled by the sustained expansion of subscription-based revenue models. PC gamers can anticipate a wealth of content and experiences to fuel their passion.

Portable Consoles Facing Headwinds

In contrast, the portable console segment is projected to plummet by a staggering 20%. This decline is primarily due to reduced demand for the Nintendo Switch Lite. The gaming landscape is ever-changing, and it's clear that portable consoles are currently facing a challenging period.

APAC Region Leads the Way

The Asia-Pacific (APAC) region stands out as the beacon of growth in the gaming industry. It exhibits positive growth trends across mobile, console, and PC segments, making it the sole market showing substantial expansion.


The gaming world is witnessing an evolution in genre preferences. Racing simulators, sports simulators, and arcade racers have seen increased downloads in the first half of 2023. Team Battle RPGs, thanks to titles like Honkai: Star Rail, as well as Match 3 and MOBA genres, have experienced significant revenue growth.


The Cloud Gaming Revolution

Cloud gaming continues to gain traction, with mobile devices leading the way, constituting 26% of the market, up from 19% in 2019. The total revenue from cloud gaming services is projected to reach a remarkable $3.8 billion in 2023, experiencing a growth rate of over 50% compared to the previous year. Moreover, the Monthly Active Users (MAU) for cloud gaming services are expected to hit 60 million this year, underlining the increasing importance of cloud-based gaming experiences.


Portable Consoles Find Success

Portable consoles have their unique stories to tell. Nintendo Switch Lite shipments globally exceeded 21 million in the first quarter of 2023. Meanwhile, Steam Deck, a relative newcomer, has seen shipments reaching 2 million devices in the same period. Interestingly, gaming demographics vary between these platforms, with Nintendo Switch Lite owners being predominantly female (55%), while the majority of Steam Deck owners are male (73%). Additionally, 48% of Nintendo Switch owners are over 35 years old, in contrast to 83% of Steam Deck owners falling into the same age bracket.

Top Mobile Games of 2023's insights have identified Monopoly GO, Honkai: Star Rail, Royal Match, and FIFA Soccer as the standout mobile games of 2023, captivating gamers worldwide with their engaging gameplay experiences.

Mobile Advertising Trends

In the realm of mobile gaming, advertising trends continue to evolve. Match-3 games, casino games, and board games boast the highest percentage of paid installations. Video advertising reigns supreme as the most popular ad format, with 79% of ad creatives in action games being Playable.


Changing Perceptions of Advertising

In the United States, a notable shift has occurred in users' perceptions of advertising. There has been a marked decrease in satisfaction across all advertising formats. This shift underscores the challenges that advertisers and content creators face in engaging an increasingly discerning audience.


Final Thoughts

As we navigate the dynamic landscape of the gaming industry in 2023, it's clear that mobile gaming's dominance, coupled with shifts in genre preferences and emerging technologies like cloud gaming, will continue to shape the future of gaming. Console and PC gaming remain resilient, promising exciting developments in the months to come. Additionally, advertisers and content creators must adapt to changing user sentiments as they strive to captivate their audiences in an ever-evolving digital world. 

This report serves as an invaluable resource for web3 gaming developers seeking to establish a strong presence in the gaming industry. With RPG, Strategy, MOBA, Puzzle, and Battle Royale genres dominating the gaming landscape, web3 game studios must strive to captivate and engage players while embracing the power of blockchain technology to unlock the full potential of gaming in Asia-Pacific regions. By doing so, web3 gaming stands poised to revolutionize the gaming industry and create a new era of immersive and rewarding gaming experiences.

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September 26th 2023


September 13th 2023