The landscape of gaming in Japan is on the verge of a seismic shift as Double Jump.Tokyo, a pioneering force in the realm of web3 gaming, unveils an ambitious collaboration with industry leaders: Dentsu, Septeni Global, Septeni Incubate, and SHINSEKAI Technologies. With a shared vision to catapult web3 gaming into the mainstream, this strategic alliance marks a pivotal moment in the evolution of Japan's gaming industry.

In this article, we will cover the significance of harnessing the collective expertise of these formidable partners in an initiative that aims to not only enhance the visibility of web3 gaming but also carve out a significant foothold within the fiercely competitive and entrenched traditional gaming market in Japan.

Japan's Rich Gaming History

Japan, the iconic homeland of gaming giants like Nintendo and Sega, is experiencing a renaissance in the global gaming industry, fueled by the emergence of web3 technology. The country is known for hundreds of classic titles and IPs, ranging from Super Mario to Sonic The Hedgehog, Street Fighter to Tetris. Moreover, Japan was a pioneer in video gaming crazes, the birthplace of cultural phenomenons like Pokémon and Tamagotchi which were among the first Intellectual Properties (IPs) to cross the divide between digital and physical realms. 

However, the Japanese gaming industry recently entered a period of decline that was overshadowed by U.S.-based developers dominating the market with titles such as Grand Theft Auto and Fortnite. Targeting a new generation of consoles, such as the Xbox and PlayStation, Nintendo and Sega’s consoles became relics of the past. Lastly, the recent explosive growth of mobile gaming further swayed Japan’s status as the “world’s top video game developer”. 

Despite all this, Japan is now at the forefront of the play-to-earn gaming movement, leveraging blockchain and cryptocurrencies to redefine the gaming landscape as we currently see it today. In this article, we unpack key milestones made by Double Jump.Tokyo in the Japanese gaming industry as it takes its strides into web3.

Web3 Gaming In Japan

The leading Japanese web3 gaming company Double Jump.Tokyo has joined forces with four marketing and community-focused companies to promote web3 gaming in Japan. Together with Dentsu, Septeni Global, Septeni Incubate, and SHINSEKAI Technologies, the new initiative intends to market and expand the native web3 gaming industry.

Based on a trend the companies have seen among game publishers across Europe, North America, and Asia spearheading the Japanese market, they gathered to form a marketing team aimed at promoting web3 games.

Under the name "Web3 Gaming Booster", the team’s ultimate goal is mass adoption of web3 gaming in Japan. The new initiative will offer a wide range of support, including the design of new marketing strategies, marketing execution, data analysis, and community management, to web3 game publishers and operators looking to enter the Japanese market.

Web2 Enter Web3

Major Japanese game developers, including Sega (Battle of Three Kingdoms), Bandai Namco (RYUZO), Square Enix (Symbiogenesis), Konami (Project Zircon), and Ubisoft (Champions Tactics), have embraced web3 technologies, working on blockchain gaming projects and forming partnerships with web3 companies.

Ubisoft's launch of Champions Tactics: Grimoire Chronicles marks the company's entry into the web3 gaming space. Over 20 game developers have become validators on the gaming-focused blockchain Oasys, actively participating in transaction validation, network security, and governance.

Japan vs Korea vs China

Japan's web3 gaming industry is drawing international attention, with South Korean companies like Com2uS collaborating with Oasys to explore new avenues for growth. 

Gaming-centric blockchain Oasys recently confirmed the partnership with the leading Korean game developer Com2uS, the conglomerate behind video game titles such as ‘Summoners War: Chronicles’ and ‘The Walking Dead: All-Stars,’ and its web3 business subsidiary XPLA. The alliance marks a significant step in the developer’s expansion into the Japanese market. 

The influx of developer talent from countries like China and South Korea contributes to Japan's expanding web3 gaming ecosystem. The government's support, combined with collaboration from big businesses, positions Japan as a thriving hub for web3 gaming innovation.

More About Double Jump.Tokyo

Founded in 2018, Double Jump.Tokyo is a leading startup in Japan that specializes in NFT solutions and blockchain games, such as My Crypto Heroes and Brave Frontier Heroes. The company is a technology solution provider that partners with large-scale enterprises to help them successfully incorporate blockchain technologies into their games and company strategy. 

Double Jump.Tokyo has partnered with some of the largest gaming companies including Square Enix, Bandai Namco, and Sega, as well as LINE and bitFlyer Holdings. The company's goal is to facilitate the mainstream adoption of NFTs and blockchain technologies across the global gaming and entertainment industries.

More About Dentsu

Dentsu's strength lies in integrated marketing that is "people-driven" and can provide services such as customer experience design, communication through mass media such as TV, and offline marketing planning including the holding and operation of real events.

Dentsu's proprietary tools, which have been established through numerous case studies with gaming clients, visualize advertising effectiveness and enable more accurate PDCA (Plan-Do-Check-Act) cycles in Web and game marketing.

More About Septeni Global

Septeni Global specializes in digital marketing, and its strength lies in marketing support for social game applications. They have a large number of experience both domestically and internationally and have built a one-stop support system that covers not only acquisition advertising, but also awareness measures, planning, and execution. Utilizing their existing social game marketing support track record, the team is supporting the development of BCG's mass adoption marketing phase.

More About Septeni Incubate

"Ocean Dict." developed by Septeni Incubate is a web3-specific marketing SaaS that provides marketing support for blockchain-related projects. Ocean Dict. integrates off-chain data from more than 10 multi-chain on-chain activities and multiple social media channels, allowing for efficient marketing while eliminating BOTs. Ocean Dict. also delivers campaign plans that leverage KOL / influencer / alpha communities in the three web segments.

More About SHINSEKAI Technologies 

With the mission of "Web 2.X SHIFT", SHINSEKAI Technologies operates "MURA", a service that provides comprehensive support for corporate user community management. The team also empowers individuals who find it challenging to enter the web3 industry through Shinsekai DAO, one of the largest distributed web3 human resource networks in Japan, and "nest," a matching platform for people who want to become community management personnel.

Final Thoughts

Double Jump.Tokyo ambitious collaboration with industry leaders: Dentsu, Septeni Global, Septeni Incubate, and SHINSEKAI Technologies to catapult web3 gaming into the mainstream marks a pivotal moment in the evolution of Japan's gaming industry.

Thanks to the convergence of Japan's gaming legacy, cultural affinity for innovation, and robust support from both government and industry, the country is making significant strides in reclaiming its status as a leader in video game development. The web3 gaming renaissance in Japan is not just a resurgence; it's a testament to the nation's ability to adapt, innovate, and thrive in the ever-evolving gaming landscape.