Animoca Brands Japan, a strategic subsidiary of Animoca Brands, announces a partnership with HashPalette to support the global expansion of the Japanese web3 gaming sector. As part of the partnership, Animoca Brands will provide marketing support for the global expansion of HashPalette's game THE LAND ELF Crossing (“THE LAND”). 

“We are very pleased to be partnering with Animoca Brands Japan and Animoca Brands, a leader in the global entertainment blockchain market,” said Seihaku Yoshida, the CEO, chairman of the board, and founder of HashPalette.

“THE LAND ELF Crossing is the first blockchain game token IEO in Japan to be implemented on bitFlyer, one of the largest crypto asset exchange exchanges in Japan, with over 150,000 users already pre-registered. We expect that this partnership will be the starting point for THE LAND, which aims to become Japan's leading blockchain game, to be enjoyed by many users around the world.”

Gaming in Japan

HashPalette is a wholly owned subsidiary of HashPort Inc. (“HashPort”) focused on NFTs. HashPort provides business collaboration services using SoulBound Token (SBT) and a development platform for web3 wallets to financial companies. 

Animoca Brands Japan and HashPalette will collaborate on THE LAND, the metaverse blockchain game developed and published by HashPalette. The partnership will also promote collaboration with the ecosystem that Animoca Brands is building through its portfolio companies and partners around the world, and will foster various initiatives with the aim to bring THE LAND to overseas audiences.

“We are thrilled to support HashPalette as it continues to revolutionize the web3 user experience in Japan by providing web3 wallet services and blockchain games for the Expo 2025 Osaka, Kansai, Japan, which it is working on as a member of the HashPort Group,“ said Minh Do, the chief operating officer of Animoca Brands.

“We are very pleased to partner with HashPalette to support the overseas development of THE LAND ELF Crossing, a web3 title that shows off the creativity and fun of Japanese game design and that we think offers significant potential for overseas expansion,” said Daisuke Iwase, the CEO of Animoca Brands Japan. 

Japanese games are incredibly popular around the world, and have great potential in the blockchain gaming space. This initiative could certainly have a positive impact on Animoca Brands and the broader web3 industry.