News

Ultra PC Gamer Study: Only 36% of Gamers Buy Full Price

Insights from Ultra PC Gamer Study: 36% buy games at full price; triple-A titles considered costly. Rise in indie game interest, but limited awareness of alternative storefronts.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

Ultra PC Gamer Study.webp

Ultra's PC Gamer Study unveils a noteworthy trend in PC gaming, highlighting that only 36% of gamers choose to purchase titles at full price. This shift, based on survey responses from over 2,000 participants, emphasizes the growing preference for discounted and free-to-play games. With three out of four respondents expressing concerns about the high cost of triple-A titles, the study indicates a surge in interest towards indie games. Impressively, 75% of gamers are open to purchasing digital indie titles, with motivations ranging from lower price points to a desire for creativity and exploration.

Ultra PC Gamer Study.webp

As the gaming landscape adapts, the study sheds light on changing purchasing patterns, with 68% of respondents investing in in-game content like battle passes. Nicolas Gilot, Co-CEO at Ultra, emphasizes the practical implications, stating, “This offers invaluable insight for developers, publishers, and platforms." Despite the positive outlook for indie games, the study highlights a challenge regarding the awareness of alternative storefronts. Steam and Epic Games Store dominate, while less than 20% of respondents are familiar with alternatives like GamesPlanet, GOG, and Humble Store. Steam is the "most familiar" PC game store, followed by Epic Games Store. However, discoverability remains a challenge, with 36% of respondents struggling to find new PC games. YouTube (38%), word of mouth (34%), and Steam promotions (18%) are influential channels for game discovery, while other platforms like Twitch surpass traditional avenues.

Ultra PC Gaming Survey

Ultra describes itself as the first-of-its-kind entertainment platform providing all key game industry services and countless centralized and decentralized apps under one roof, accessible through a single login. David Hanson, Founder and CEO of Ultra, along with Co-CEO Nicolas Gilot, previously worked closely with Fortune 100 tech titan AMD in delivering a hardware games console and games distribution software platform in China while leading a large team and a 120 million dollar budget. 

Hanson’s vision is to deliver a full-stack blockchain solution that includes a fast, feeless layer 1 blockchain that is certified carbon neutral, an app ecosystem, a groundbreaking NFT standard, and an NFT marketplace. In addition to Ultra Games, Ultra’s flagship “killer app” which is built from the ground up as a self-service publishing platform to disrupt Valve’s Goliath PC games distribution platform, Steam. Since its inception in 2018, Ultra has built up an impressive roster of partnerships including AMD, Ubisoft, Theta, and The Sandbox. Over 170 publishers and developers have already committed to having their games distributed on the Ultra Games Platform.

ultra.svg

Addressing the concerns raised by gamers in the survey, Ultra plans to introduce a "new era of game ownership". This feature aligns with the desire for discounts, the appeal of indie games, and the need for fresh experiences. The Ultra PC Gamer Study provides a nuanced understanding of a market shaped by price sensitivity. As the gaming industry matures, these insights offer a pragmatic guide for developers and publishers navigating the evolving preferences of PC gamers. The full report, scheduled for release in January 2024, promises a more in-depth exploration of the trends shaping the future of PC gaming.


ReportsPress Release

updated:

February 20th 2024

posted:

December 7th 2023

Related News

View All
Ultra Games Marks 25th April as Official Launch Date

2 years ago

2 min read

Ultra Games Marks 25th April as Official Launch Date

Ultra Games, the cutting-edge PC game store, is going live on the 25th of April, offering a seamless gaming experience, tokenized games, and much more.

Ultra Games Reveals Stellar Web3 Gaming Launch Lineup

2 years ago

2 min read

Ultra Games Reveals Stellar Web3 Gaming Launch Lineup

Discover an extensive catalog of thrilling web3 games across various genres on Ultra Games. The platform offers a curated and ever-growing selection of titles.

Ultra Launches their Competitive Gaming Platform - Ultra Arena

a year ago

2 min read

Ultra Launches their Competitive Gaming Platform - Ultra Arena

Ultra Arena is now live, offering a unique platform for competitive gaming. Join exciting tournaments in popular games like Fall Guys, Overwatch 2, PUBG Battlegrounds, and more.

Ultra Uniq Marketplace Scheduled for August 29th Public Launch

2 years ago

2 min read

Ultra Uniq Marketplace Scheduled for August 29th Public Launch

Ultra has finally set a date for the public launch of their Uniq Marketplace. Users will get to buy, sell, and trade exclusive Uniqs.

Ultra Chrome Extension Under Testing; Future Developments Detailed

2 years ago

2 min read

Ultra Chrome Extension Under Testing; Future Developments Detailed

Ultra reveals their Chrome extension is currently undergoing the final testing rounds before going live, alongside major future updates.

Leaderboard

View All

Streaming