In an exciting fusion of mainstream entertainment and blockchain gaming, the hit TV show The Voice is set to make its mark in web3 with the introduction of The Voice Coach Battle experience within The Sandbox. ITV Studios, the powerhouse behind the NBC hit show, has joined forces with Animoca Brands' The Sandbox to create an interactive gaming experience that mirrors the thrill of the television series.

Arthur Madrid, CEO and co-founder of The Sandbox, expressed excitement about the collaboration, stating: "The Sandbox is a hub for creativity, discovery, and self-expression, naturally making it the perfect venue for The Voice. We are very excited to collaborate with them and bring the show’s energy into the digital realm."

NBC Hit Show The Voice Launches Experience in The Sandbox

What is The Sandbox?

The Sandbox gained popularity through its two successful mobile games, The Sandbox (2011) and The Sandbox Evolution (2016), amassing a total of 40 million downloads on iOS and Android. In 2018, developer/Publisher Pixowl made the strategic decision to transition this thriving User Generated Content (UGC) gaming IP and its extensive creator community from mobile to the blockchain ecosystem.

The objective was to innovate the gaming industry by empowering creators with genuine ownership of their creations as non-fungible tokens (NFTs) and incentivizing their engagement in the ecosystem. The Sandbox is now described as a virtual metaverse where players can build, own, and monetize their gaming experiences on the Ethereum blockchain using the platform's utility token SAND.

Mainstream Franchise Enters Web3

The collaboration marks a significant step in the convergence of mainstream entertainment and crypto gaming. The Voice Coach Battle promises fans an immersive web3 experience where they can assume the roles of celebrity coaches, hit the iconic red button, and shape the destiny of virtual talent.

Justin W. Hochberg, CEO of Virtual Brand Group, echoed this sentiment, emphasizing the innovative nature of the collaboration. "The future of entertainment is here now with new ways to unite and delight The Voice fans globally. Collaborating with ITV Studios and The Sandbox created a unique opportunity for VBG to merge the physical and digital worlds with three innovations."

 The Voice Experience in The Sandbox

Win Exclusive NFTs

The Voice Coach Battle is an authentic and engaging experience for fans of the TV show. From blind auditions to the final live show, players will be immersed in the competitive world of singing, interacting with virtual contestants, and making strategic decisions to propel their chosen artist to victory.

One notable feature of the game is its integration with the ongoing season of NBC's The Voice. Players can participate alongside the show, predicting contestants' advancements and winning exclusive limited NFTs as they correctly forecast the winners.

As players progress through the game, they will receive guidance from four new celebrity coaches designed exclusively for The Voice Coach Battle. These coaches, including Eon B. Rabbit, Kid Flaire, Cenalia, and IngoAmelis, each bring their own musical backstory and expertise to assist players on their journey toward the final live show.

The Voice TV Show

Details of Virtual Experiences

Jurian van der Meer, EVP of Brand Licensing and Global Partnerships at ITV Studios, emphasized the significance of the collaboration, stating, "Our collaboration with The Sandbox to launch The Voice Coach Battle represents an exciting step forward for our esteemed franchise."

Vote for Actual Contestants and Win Prizes

• Watch season 25 of NBC’s The Voice, now airing, to see which contestant you prefer.
• Enter The Voice Coach Battle Experience to cast your vote for your favorite performer.
• Vote correctly, and you'll earn one exclusive The Voice NFT.
• Come back and vote each week to win them all.

Rewards Up to 15K $SAND Prize Pool

• 15,000 $SAND Shared Pool split among players who complete all the quests from The Voice Coach Battle experience.
• Complete at least one quest in The Voice Coach Battle experience to earn The Voice Memorabilia.
• Earn exclusive The Voice NFTs by voting correctly for one of the performers.
• Win tickets to see The Voice live in selected countries by completing The Voice Coach Battle Experience and filling out the in-game form.

Requirements to Earn Rewards

• Complete all the quests in The Voice Coach Battle Experience to receive the $SAND rewards and earn a chance to earn tickets to a live taping of The Voice.
• Complete at least one quest in The Voice Coach Battle Experience to receive digital memorabilia.
• You need only 18 EP to complete the event.
• Have a KYC (verified) account.

15k SAND Prize Pool

Final Thoughts

In summary, The Voice Coach Battle marks a significant collaboration between ITV Studios, Virtual Brand Group, and The Sandbox, bringing the popular mainstream TV show into the realm of web3 gaming. Through this partnership, players can engage in a virtual experience mirroring the excitement of The Voice, from audition to final showdown. 

With integration into the ongoing season of the TV show and guidance from celebrity coaches, the game offers fans an authentic and engaging experience. As blockchain gaming continues to evolve, The Voice Coach Battle represents a promising step forward in the convergence of entertainment and technology, providing players with a unique opportunity to participate in the excitement of the franchise within the virtual decentralized world of The Sandbox.