In a more mainstream collaboration, the popular web3 basketball game, Rumble Kong League (RKL), is partnering with the renowned apparel brand, Stance. This partnership is set to unveil a unique collection of in-game NFT HyperSocks. What makes this collaboration even more special is that it will also feature real-life (IRL) socks, mirroring the designs from the game. Additionally, there's a treat for the augmented reality enthusiasts, as an AR filter displaying the game will be launched.

At the heart of this partnership is a combined venture with NBA superstar, Paul George. The outcome of this union signifies Rumble Kong League's initiative to transcend the digital boundaries of its universe and make a tangible mark in the real world. The IRL socks, which will showcase designs identical to their in-game counterparts, are a testament to this endeavor. Nick Vale, CCO at Rumble League Studios, emphasized the dual-nature experience this collaboration promises, wherein fans can relish collecting, playing, and flaunting products in both the digital and physical dimensions.

The upcoming RKL game is all set to introduce its maiden players to a riveting 3v3 basketball contest, enhanced with play-and-earn features. This game, compatible with both web and mobile platforms, will seamlessly integrate the extensive 10,000 Rumble Kongs PFP collection, enabling these characters to be playable. An innovative approach will be implemented where players can choose teams based on their NFT holdings or even opt to lease NFTs owned by other players.

To elevate RKL's stature beyond the confines of the web3 community, the HyperSocks venture has been crafted to resonate with the mainstream crowd, especially street culture aficionados. The campaign's ambit goes beyond mere digital interfaces; it will encompass an augmented reality social contest. This AR challenge is envisioned to inspire players to demonstrate their basketball skills in tangible settings, rewarding their active participation.

A notable facet of this AR contest is its potential to motivate players to engage in real-life basketball games. Recognizing the imperative nature of both physical and psychological well-being, Vale celebrates the AR social challenge as an exemplary instrument to promote this holistic approach.

Since its origin, RKL's mission has been to bridge the quality void in web3 gaming. They are devoted to curating an immersive gaming journey that amalgamates traditional gaming memories and dynamic gameplay, integrated with avant-garde web3 technology. Vale asserts the pressing need for web3 games, like Rumble Kong League, to tackle the scalability obstacle for an enriching experience for their expansive player community. To achieve this, the developers have chosen the Avalanche blockchain, resonating with its straightforward technology and developer tools.

Avalanche, with its reputation as a premier blockchain for gaming, champions the cause of developers. Their primary agenda is to attract and empower creators who can cement web3 gaming's position in the overarching gaming industry. The collaboration with Rumble Kong, which boasts of a robust community and seasoned team, is anticipated to further this cause and foster a synergistic environment for innovation and growth.

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