Interviews

Play, Own, Monetize: Knowing Your Target Audience with Paradise Tycoon

Timo Juuti CEO and Founder of Empires Not Vampires Ltd building Paradise Tycoon

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

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In the ever-evolving world of gaming, web3 technology has emerged as a game-changer. It brings a paradigm shift in how we play, own, and monetize in-game assets. In this exclusive interview, we delve deep into the world of web3 gaming with Timo Juuti CEO and Founder of Empires Not Vampires Ltd building Paradise Tycoon. His insights shed light on the future of gaming and the unique features that set Paradise Tycoon apart.

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User-Generated Content and the Power of Web3

One key takeaway from our conversation was the potential of user-generated content (UGC) in the gaming industry. Tɪmo highlighted how web3 technology enables them to harness the creative energies of their players. In the age of web2, creating a monetized UGC ecosystem was a herculean task, but web3 makes it accessible. Players can now generate content, create prize pools, and even trade in-game items seamlessly. Paradise Tycoon leverages web3 to empower players, allowing them to shape the game's landscape.

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It would not be possible for us to create and monetize user-generated content (where players can create their own prize pools) without web3 technology.

Digital Ownership and Open Economies

Digital ownership has become a buzzword in the web3 gaming sphere, and Paradise Tycoon takes it to the next level. Tɪmo passionately explained the game's open economy and the implications of NFTs (Non-Fungible Tokens). Players can trade anything they create or earn in-game, from rare resources to NFT rewards from tournaments. The result? A vibrant player-driven marketplace where digital ownership is not just a buzzword but a reality.

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We are redesigning the entire in-app purchase monetization model using tokens. We will have an auction house where players can trade NFTs using our token, and then we also have rare NFTs if you're crafting something with very scarce resources or if you win a tournament.

Monetization Redefined

Traditional free-to-play games often create a divide between paying and non-paying players. Tɪmo says his team are determined to change this status quo. By integrating tokens into the in-app purchase model, Paradise Tycoon aims to level the playing field. The goal is to cater to players with varying spending habits and economic backgrounds. This innovative approach to monetization not only benefits players but also enriches game design, fostering a more inclusive gaming experience.

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We want our monetization to better consider people from (or people with) different spending habits, people from different economic backgrounds and also remove the barrier between non-paying players and paying players - because that barrier in traditional free to play mobile games right now is huge.

Building in Public and Community Engagement

One unique aspect of Paradise Tycoon's development is the team's commitment to building in public. Unlike traditional game studios, they allow players to participate in the development process. They actively engage with their community, using player feedback as a cornerstone for shaping the game's direction. Tɪmo emphasizes that this approach helps them understand their players and adapt to their preferences, ensuring the game resonates with its audience.

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Building in public is where you actually get to know your players and you can better estimate the product market fit with early concepts and mock-ups like we do.

Exciting Roadmap and Partnerships

While Timo couldn't reveal specifics, he hinted at exciting partnerships in the pipeline. The Paradise Tycoon team is gearing up for a series of developments over the next 3 to 6 months, including the highly anticipated multiplayer feature. Tɪmo expresses his enthusiasm about the community's response and involvement as they embark on this journey.

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Final thoughts 

Paradise Tycoon is not just a game; it's a testament to the potential of web3 in gaming. Tɪmo's vision for a player-centric, community-driven experience is coming to fruition. The team has harnessed the power of web3 to redefine in-game economies, promote digital ownership, and create a more inclusive gaming ecosystem. As they continue building in public and engaging with their community, Paradise Tycoon stands as a promising beacon in the ever-evolving landscape of web3 gaming. Stay tuned for their exciting developments and partnerships, as they shape the future of gaming.

For those eager to stay updated with the games development, you can check out their game page on our website

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updated:

September 27th 2023

posted:

August 2nd 2023

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