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Mocaverse Expands with South Korean Collaborations

Animoca Brands' NFT collection Mocaverse strengthens ties in South Korea with collaborations in music, gaming, and digital IP. Partnerships with Cube Entertainment, Planetarium, IPX, Gomble, and more.

Eliza Crichton-Stuart author picture}

Eliza Crichton-Stuart

Head of Operations

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Mocaverse, the marquee growth network with an interoperable infrastructure layer of Account, Identity, Reputation, and PointFi systems seeded by Animoca Brands, announced today it entered into various partnership agreements.

The strategic expansion of Mocaverse Partner Network in the South Korean market aims bridge, integrate, and export Korean web3 culture through a multi-partner activation plan in key sectors including K-pop, digital IP, GameFi, and others. The activation plan will begin this week.

Alan Lau, chief business officer of Animoca Brands, commented: “Mocaverse is the hub of culture and entertainment in web3, and we’re excited to bring our expertise across industries as South Korea becomes one of our core markets to watch in 2024. We see powerful opportunities for cross-project co-creation and celebrity-fan interaction.”

Major Partnerships

Through Moca ID, Mocaverse’s on-chain identity system for web3 gaming, culture, and entertainment, holders will be able to access a curated catalog of experiences provided in partnership with some of Korea’s biggest brands including:

(1) Cube Entertainment, the digital IP platform IPX formerly known as LINE Friends.

A representative from Cube Entertainment commented: “Fan engagement is always on top of our minds, and working with Mocaverse through Moca ID opens up different unique and meaningful ways to engage with our fans. Excited for what’s to come in the future!”  

Logan, head of Digital Business of IPX, added: "We are extremely interested in the endless potential of Mocaverse. IPX has put a lot of emphasis on symbiotic growth of community and brand, and the Mocaverse team has been extremely cognizant of this and has achieved remarkable project and community growth. We are excited to partner up to expand this growth from both a web2 and web3 angle by bringing forward our respective unique strengths. Looking forward to the future of this partnership"

(2) Leading Korean web3 gaming studios Planetarium Labs and creator of Nine Chronicles M.

JC Kim, co-founder and CEO of Planetarium Labs, said: "As we join forces with Mocaverse to expand the reach of Korean web3 culture, we are thrilled to contribute through our gaming expertise. Planetarium Labs is dedicated to crafting immersive experiences, and our collaboration with Mocaverse represents a significant step towards enriching the global web3 community. Together, we look forward to creating innovative gaming content and fostering deeper connections with users around the world."

(3) Gomble Games, the mobile game powerhouse with over 300k global downloads.

Chris Chang, chief business officer of Gomble Games, said: "We are thrilled and delighted to link our diverse and entertaining casual game content with Mocaverse users. Our goal is to offer the simplest and most enjoyable web3 experience with a casual and immersive user journey. We are confident that through this partnership we can collectively take significant strides towards innovating user-friendly access and experience in web3."

(4) Bellygom, the flagship NFT initiative launched by LOTTE Group (Daehong Communication), South Korea’s fifth-largest conglomerate, with operations in manufacturing, hotels and e-commerce. 

Samuel Kang, head of web3 Business at Daehong Communication, commented: “Loyalty has been a core pillar at Daehong Communication's web3 project, and we’re excited to partner with Mocaverse to expand the loyalty program to the web3 space. This partnership not only will grant web3 users access to web2 benefits and rewards through a collaborative point swap program with the Mocaverse PointFi ecosystem but will also introduce exciting web3 experiences to the existing community."

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Activations and Rewards

By engaging in co-branded social IP activations and cross-program points swap missions with Mocaverse’s partners in South Korea, holders of Moca NFTs and Moca IDs will be able to  immerse themselves in a series of well-crafted web3 games and experiences while earning exclusive rewards and Realm Points, the PointFi system powering the Moca ID ecosystem.

Creative collaborations will include a (G)I-DLE x Mocaverse mashup video based on (G)I-DLE’s  hit song “Queencard” and a phygital cross-over with LINE Friends collection to engage fans and onboard more retail users to web3.

As Mocaverse continues to weave a web3 tapestry of collaborations, users holding Moca IDs can anticipate a rich array of web3 games, exclusive rewards, and cross-program missions, shaping the platform's presence in South Korea as a key market to watch in 2024.


NewsPartnershipExclusive

updated:

February 28th 2024

posted:

February 28th 2024

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