Darewise Entertainment, a subsidiary of Animoca Brands and the creative force behind the web3 game Life Beyond, has announced a strategic partnership with DFZ Labs, the creators of the well-known brand Deadfellaz. This collaboration aims to foster mutual growth, with both parties sharing their web3 expertise through an advisory framework and expanding their communities of web3 players.

Betty, CEO of DFZ Labs (Deadfellaz), highlighted the significance of collaboration in web3, stating, "The exchange of value between our companies means we each benefit from our respective expertise, which grows the entire ecosystem and pushes what we build forward, together. Huge thank you to the Darewise team!"

NFTs and Trading Card Game

The Deadfellaz community, known as the Horde, is active in the streaming and content creation ecosystem, utilizing their Streamingfellaz (animated rigged avatars created by Hologram Labs) to showcase streamers’ gameplay on platforms including Twitch and YouTube. 

Under the partnership, the streamers’ avatars and content will be utilized to showcase their offerings from Life Beyond, such as the upcoming BOTS game, and the Alpha and Beta versions of Life Beyond that will be available in Q2 and Q4 2024, respectively. 

To celebrate the partnership, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs of an upcoming Deadfellaz Trading Card Game which will be used for community battles and engagement.

Benjamin Charbit, CEO of Darewise Entertainment, commented: “The Deadfellaz brand is one of the most recognized IPs in the Web3 space thanks not only to its strong visual identity but also to the values it represents and its strong commitment to gaming and the empowerment of its community. We are looking forward to our working closely together and sharing each other’s expertise.”

This strategic partnership signals an interesting future for the intersection of Life Beyond and Deadfellaz, promising increased collaboration and innovation within the web3 gaming community.