Laguna Games and the Crypto Unicorns DAO have announced the official closure of Unicorn Party, a series of games designed to expand the Crypto Unicorns IP into new gaming experiences. This decision affects several titles, including the battle royale Bumpercorns, the io-style Mob Run, and the quiz game Unicorn Trivia, all of which featured elements such as real-money wagering. The move comes as part of a strategic shift by the DAO in response to evolving market conditions and challenges in scaling and marketing these games effectively.

Crypto Unicorns Cover Banner on X

About Crypto Unicorns

Crypto Unicorns is a blockchain-based game that allows players to breed, battle, and collect unique Unicorn NFTs. Players can engage in various PVE and PVP activities, build digital kingdoms, and compete against others while earning tokens and other NFTs. Developed by Laguna Games, Crypto Unicorns is supported by Backed VC, BITKRAFT Ventures, and Delphi Digital.

Details of the Closure

Unicorn Party aimed to broaden Crypto Unicorns' audience by simplifying gameplay and reward systems. Despite these efforts, scaling mobile and browser games without extensive marketing proved challenging. Consequently, the project faced a recent council vote resulting in its official shutdown, effective July 2024.

Moving forward, Laguna Games shifts focus to developing new casual browser and mobile apps, emphasizing competitive wagering alongside their flagship game, Crypto Unicorns. This strategic pivot follows the game's migration from Polygon to XAI, signaling renewed momentum for the brand.

Crypto Unicorns Unicorn Party Closure Schedule

Play-to-Airdrop (P2) Campaign

The launch of Crypto Unicorns on XAI also set the stage for their "Play to Airdrop" campaign, which started on July 1, 2024, and is running for two months. This campaign offers players opportunities to earn additional XAI rewards by completing in-game objectives.

Concurrently, XAI will introduce the Vanguard Campaign, featuring a series of Crypto Unicorns quests designed to motivate players to achieve various in-game goals. Aron Beierchmitt, CEO of Laguna Games and developer behind Crypto Unicorns, expressed his enthusiasm for the game's launch on XAI.

“Launching Crypto Unicorns on XAI is a game-changer for our community,” Beierchmitt stated. “With faster, gas-free transactions, a new marketplace, and enhanced features, the player experience is significantly improved. By combining these advancements with hyper-deflationary tokenomics, we are setting the stage for a stable and sustainable in-game economy. Two years of bear market building is finally coming to fruition!”

Crypto Unicorns on XAI

Final Thoughts

The closure of Unicorn Party represents a significant shift for both Laguna Games and the Crypto Unicorns DAO as they navigate the evolving landscape of web3 gaming. While the immediate cessation of these titles marks the end of an ambitious project, the DAO remains committed to its core vision and continues to innovate, particularly with the relaunch of Crypto Unicorns on the XAI network and the migration of Rainbow Rumble.

As the DAO reassesses its strategy and explores future opportunities, it remains dedicated to adapting to market changes and fostering growth within the gaming community. Updates on the closure process and asset withdrawals will be provided by Team Surf, ensuring a smooth transition for users. You can read the official statement from the team here.