Yield Guild Games (YGG) Pilipinas, a prominent community fostering web3 adoption in the Philippines, has announced a strategic partnership with Immutable, a leading global web3 game publisher. This collaboration designates YGG Pilipinas as an anchor partner for the mobile game Guild of Guardians (GOG), which has achieved notable success since its launch in May 2024.

YGG Pilipinas and Immutable Partner to Lead GOG Launch

First, More About Immutable?

‍Immutable is a leader in web3 gaming "on a mission to bring digital ownership to every player by making it safe and easy to build great games with blockchain technology". The Immutable platform makes it easy for game studios and independent developers to safely and confidently build and launch successful games on the Ethereum blockchain.

The product suite includes pre-built solutions, optimized for usability, that help developers get to market faster without sacrificing security or player experience. Builders get personalized web3 guidance, live support for their communities, and access to the largest ecosystem in gaming.

Almost 400 Web3 Games Building on IMX

Building a great web3 game is a complex and costly endeavor. From development and maintenance to marketing and attracting new players, studios face numerous challenges. However, many game developers are finding solutions by building on Immutable, a platform that simplifies these processes and offers an established user base. In this article, we will cover some of the key reasons why almost 400 games are currently choosing to work with Immutable.

Immutable Gaming Ecosystem

YGG Pilipinas and Immutable Partnership

Jill Keshyap, Executive Producer of Immutable Games Studio, emphasized the importance of this partnership, citing the Philippines' strong presence in web3 gaming. Keshyap highlighted YGG Pilipinas' active and dedicated player base, which consistently leads to discovering and excelling in new web3 games. The collaboration aims to establish Guild of Guardians (GOG) as a leading team-based RPG on mobile platforms.

“We’ve always recognized the Philippines as one of the strongest communities in web3 gaming, with YGG Pilipinas at the forefront. They have the most active and dedicated players globally, who are always the first to discover and achieve top ranks in the latest web3 games. This partnership will be instrumental in establishing Guild of Guardians as the leading team-based RPG on mobile. YGG’s web3-native user acquisition tools have enabled us to engage a wider player base. With YGG Pilipinas’ onboarding expertise, we are optimistic that GOG can become one of the top games to drive further adoption.”

YGG Pilipinas Recent Road Trip

GOG Sees Over 1 Million Pre-Registrations

Guild of Guardians (GOG) is a key feature in Season 6 of YGG’s Guild Advancement Program (GAP), a questing platform rewarding players with YGG tokens and achievement badges, verifiable on the blockchain. GAP Season 6 includes six GOG quests, ranging from beginner-friendly tasks to challenging quests for seasoned players. This season will conclude on August 21, 2024, after which participants can claim their YGG token rewards.

The GOG launch has been widely celebrated, with significant traction leading up to its release. The game garnered over 1 million pre-registered users and amassed a substantial following across various social media platforms. Initially soft-launched in Indonesia, Australia, and Canada, GOG saw its global release on May 15, 2024, and quickly achieved a 4.8 rating on the iOS App Store. The game is praised for its engaging lore, depth, and player-centric approach and is now available on both Android and iOS.

Guild of Guardians (GOG) Cover Banner on X

Philippines Key for Web3 Gaming Mass Adoption

The Philippines has been a global leader in web3 gaming interest for three consecutive years, as reported by CoinGecko. With over 95,000 active members, YGG Pilipinas is a crucial partner for Immutable in attracting Filipino players to its gaming portfolio. The community's engagement extends beyond gameplay, contributing content to promote GOG and supporting new players through tutorials and referral incentives. 

Mench Dizon, YGG Pilipinas Country Head, noted the enduring support from Immutable, including their recent involvement in the YGG Pilipinas Roadtrip and GAP Season 6. Dizon highlighted the success of onboarding over 2,600 new players to GOG and forming more than 20 active guilds, reinforcing the community's pivotal role in promoting Immutable's games in the Philippines.

“Immutable has consistently supported YGG across multiple initiatives, most recently the YGG Pilipinas Roadtrip and Season 6 of GAP. Additionally, onboarding one of our community leads as a game ambassador reflects the trust we’ve established over the years. So far, we’ve brought in over 2,600 new players to Guild of Guardians and formed more than 20 active guilds. YGG Pilipinas will continue supporting Immutable’s games and make them accessible to the Philippines, the epicenter of web3 gaming adoption.” 

YGG Pilipinas and Immutable Partner to Lead GOG Launch

Final Thoughts

The partnership between YGG Pilipinas and Immutable marks an important development in the web3 gaming sector, particularly in the Philippines, which has a strong gaming community. This collaboration aims to enhance the reach and engagement of Guild of Guardians while promoting broader web3 adoption.

By combining YGG Pilipinas' extensive community and onboarding expertise with Immutable's robust platform, the partnership seeks to create engaging experiences for players. As web3 gaming evolves, the collaboration between YGG Pilipinas and Immutable highlights a focused effort to drive growth and innovation in this emerging field. More information is available here.