Why Web3 Matters in the Korean Gaming Scene

Korea has become a key focus in the global web3 ecosystem. In recent months, more developers and project teams are shifting their attention to the Korean market. Many projects that previously had little presence locally are now hosting offline events, distributing tokens to Korean users, and timing their campaigns around Token Generation Events (TGEs). While some of these efforts are clearly short-term plays, others show a deeper level of commitment. Delabs is one of the projects that stands out for taking a more sustained approach.

Why Web3 Matters in the Korean Gaming Scene

The Impact of Korean Exchanges

Token price behavior has shifted in response to where a listing occurs. While Binance listings used to carry significant weight, recent trends show Korean exchanges like Upbit and Bithumb playing a bigger role in driving momentum. When $NEWT announced its Binance listing, the price dropped. But after news broke of its Upbit listing, it reached an all-time high. Similar patterns have emerged with tokens like $HYPER, which surged following its Korean exchange debut.

Since June, inflows of Korean won on Bithumb and Upbit have increased steadily. Retail participation is rising, and margin trading has become common. This growing activity has encouraged many web3 projects to tailor their strategies for Korean audiences. Some try to tell localized stories, while others hand out rewards through offline events. In many cases, the goal is to generate attention just ahead of a TGE.

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Growing Skepticism Toward Surface-Level Engagement

Several gaming projects have taken part in this trend, using giveaways and token airdrops to attract Korean users. In some cases, people who attended events but showed little interest in the actual product received more rewards than long-time supporters. Moonveil, for example, gave out more tokens to offline event attendees than to those who bought nodes or held NFTs. This kind of imbalance has raised concerns about whether the attention on Korea is genuine or just a short-term tactic.

Other projects have seen token pumps tied to external news rather than game development. The token CROSS saw price gains after its CEO was cleared of legal issues and the team announced plans to hold Bitcoin and develop a KRW stablecoin. Yet during these moments, there was often little discussion about the game itself. This reflects a wider trend, where the core product is overlooked in favor of market narratives. As a result, Korean users are becoming more cautious, especially with gaming tokens.

CROSS Protocol

How Delabs Is Taking a Different Path

Delabs has approached the Korean market with more consistency. Instead of only becoming active at TGE time, the team has maintained steady local involvement. They worked with well-known Korean KOLs and ran campaigns that offered meaningful value. Participants were rewarded fairly, and the overall experience felt more thoughtful than promotional.

Their game Boxing Star X was brought into the web3 space and gained traction on LINE’s mini-game platform, reaching the number three spot in terms of revenue. During the KAIA WAVE campaign, the average revenue per paying user came in at 5,515 $KAIA. That level of engagement signals that the game is connecting with users and generating real results.

The project’s founder, Joon Mo Kwon, is a known figure in Korea’s mobile gaming industry. His communication often centers around building a product that brings in revenue and supports long-term growth. He has emphasized that token value should come from the business itself, not just from engineered tokenomics. His view is that cash flow and reinvestment are more important than market timing or hype.

Delabs

What Comes After the TGE

Following its July token launch, Delabs is rolling out a social app based on the Ragnarok IP. Ragnarok has a strong following in Southeast Asia and a history of reliable monetization. Given what Delabs achieved with Boxing Star X, the project seems well positioned to build a sustainable revenue stream from this next step. If that revenue feeds back into the token economy, Delabs may offer a rare example where token and product performance are tied together.

Unlike recent hype cycles where Korean users played a secondary role to international teams, Delabs is led by a Korean team that has stayed engaged throughout. Many local investors have become wary of teams that appear only during high-interest periods. In contrast, Delabs has stuck to a longer-term plan and maintained steady communication.

Ragnarok

Final Thoughts

The Korean web3 space is evolving, and local users are becoming more selective. Flashy events and short-term campaigns are no longer enough to earn lasting trust. In this environment, Delabs has taken a different route by focusing on consistent engagement, proven game performance, and a product-first approach.

The team has built credibility by staying active year-round and aligning token value with actual business results. As interest in Korea’s web3 market continues to grow, Delabs is a project that reflects what long-term focus can look like in a rapidly changing space.

Source: 1mpal