Imaginary Ones, a web3 entertainment and IP company, has been making waves with its innovative portfolio of IPs and novel token economy. At the forefront of its allure is the $BUBBLE token, the cornerstone of its in-game economy, offering players unprecedented opportunities for engagement and rewards.

Among the standout IPs in the Imaginary Ones' portfolio is the NFT mobile game Bubble Rangers. The game recently achieved a remarkable milestone with over 2 million downloads worldwide. In this article, we delve into the intricacies of Imaginary Ones' captivating games, the dynamics of the $BUBBLE token, and the success of Bubble Rangers in the ever-evolving landscape of web3 mobile gaming.

Over 2 Million Downloads

Bubble Rangers is the flagship game of web3 entertainment group Imaginary One. The NFT mobile game hit App Stores late last year, and the team is now revealing the latest growth stats for the game. The Singapore-based startup reports that its iOS and Android game has garnered over 2 million installs in its first year, with over 185,000 daily active users as of April 2024 - with an engagement rate of over 7.8 million on social media platforms such as X (formerly Twitter). The startup says that 90% of its users are between the ages of 14 and 40 and 10% of its users are between 40 and 60. 

More About Bubble Rangers?

Bubble Rangers is described as an endless runner game, with family-driven gameplay and simple mechanics that "allows anyone to pick it up and play it". More recently, in collaboration with Samsung Singapore, the company also unveiled new Samsung exclusive maps with fresh characters and perks such as skins, gems, invisibility shields, and more. 

As the company now builds towards a range of games through its ecosystem, it decided to incentivize early adopters by distributing its upcoming $BUBBLE token through an airdrop for players who participate in its flagship Bubble Rangers game. “Including Bubble Rangers, all our games are completely free-to-play, making all the NFT and blockchain-related stuff completely optional,” said Clement Chia in a statement. 

More About Imaginary Ones?

The journey of Imaginary Ones began with the success of its NFT collections, including the sale of bubbly NFTs for over $10 million in just under four minutes. Building on this momentum, the company expanded its offerings, partnering with Hugo Boss to release 1001 specially curated NFTs that sold out in 10 minutes. This partnership showcased the potential of blending fashion and digital art but also set the stage for Imaginary Ones' transition into a full-fledged entertainment universe.

Co-founder Clement Chia, known as @Cmttat on social media, brings years of experience as an animation artist and has collaborated with global brands like Samsung and L'Oreal. Together with David Lee, co-founder of award-winning digital content platform OFFSET.SG, Chia spearheaded the evolution of Imaginary Ones from an NFT project to a multifaceted entertainment powerhouse.

From NFTs to Gaming

Following the success of its NFT collections, Imaginary Ones launched Imaginary Rides, a series of 20,000 carefully crafted NFTs that introduced players to the intergalactic racer Bubble Rangers. This game quickly captured the imagination of players worldwide, with its cheerful vehicles and competitive gameplay generating over 6 million plays in just three weeks.

“It started off with Imaginary Rides, a desktop game campaign that generated 6 million plays in over 3 weeks,” Clement Chia says. “But the more we thought about it the more we realized the growing interest from communities worldwide for family-friendly pick-up and play-it kind of games, and that was the big goal.”

Building on this momentum, Imaginary Ones soft-launched its first mobile game, Bubble Rangers, which saw over 250,000 downloads within months of its release. However, Bubble Rangers is just the beginning, as Imaginary Ones has announced plans to release six new games, each offering accessible gameplay designed to appeal to players of all ages.

Blockchain Tech and Crypto

Imaginary Ones success highlights the potential of web3 gaming experiences to revolutionize the entertainment industry. By seamlessly integrating blockchain technology and NFTs into its games and content, Imaginary Ones has created a platform that offers immersive experiences and tangible rewards for players.

According to co-founder Clement Chia, web3 gaming experiences have the potential to drive mass adoption of blockchain technology by offering easy-to-understand and accessible gameplay. Furthermore, partnerships with established brands like Hugo Boss and Samsung demonstrate the appeal of web3 experiences to a wide range of audiences, from crypto enthusiasts to mainstream consumers.

Top Tier Partners

The company also recently announced a strategic partnership and investment from web3 powerhouse Animoca Brands and Polygon Ventures, which serves as the latest addition to funding rounds completed by Dubai-based crypto investment firm Cypher Capital as well as ED3N Ventures and MH Ventures. Another recent development of Imaginary Ones is their partnership with Immutable X.

Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We're thrilled to follow our investment in Imaginary Ones with a partnership to help optimize its market capabilities. Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the web2 and web3 industries.” 

Big Brand Deals and Sales

Bubble Rangers has been electrifying brand awareness through thrilling IP partnerships by teaming up with renowned brands like Timezone, the famous entertainment arcade center in Singapore, by launching their plushies into the spotlight across retail outlets islandwide.

Imaginary Ones has transacted more than 17,000 Ethereum (around $37 million US dollars) in sales volume on OpenSea via its NFTs. The web3 company also aims to roll out its $BUBBLE coin on multiple centralized crypto exchanges later this year, which users can use to access its broader ecosystem. 

Final Thoughts

Imaginary Ones continues to push the boundaries of web3 entertainment, the company's innovative approach to blending fashion, gaming, and content serves as a testament to the transformative power of blockchain technology.

With its upcoming developments in native cryptocurrency tokens, animated films, and partnerships with industry leaders, Imaginary Ones is poised to shape the future of entertainment in the digital age. To stay updated with the latest developments and offerings from Imaginary Ones, be sure to follow their social media channels such as X and Discord.