Imaginary Ones, a web3 entertainment and IP company has announced a new partnership with Animoca Brands. The collaboration will leverage Animocas’ expertise and resources to help shape Imaginary Ones' token economics, craft an inventive airdrop campaign, and advise Imaginary Ones on its go-to-market strategy.

The partnership follows an investment that Animoca Brands made into Imaginary Ones earlier this year. In this article, you will learn all about Imaginary Ones portfolio of games, their upcoming $BUBBLE token, and exclusive details on their partnership with Animoca Brands.

Details of Partnership?

Imaginary Ones was initially established as an IP company and subsequently evolved into a dynamic ecosystem encompassing NFTs, games, merchandise, toys, user-generated content (UGC), and strategic partnerships.

In addition to Animoca Brands, Imaginary Ones has forged partnerships with various other industry pioneers and leaders, including tech giant Samsung and fashion powerhouse Hugo Boss, marking significant progress in the adoption of blockchain technology in mainstream industries.

Clement Chia, co-founder of Imaginary Ones, commented: “Our web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World. Animoca Brands’ support will fast-track our plans in the three areas of utility, coins, and development, which will help to unify web2 and web3 worlds, and build on our promise that if you can imagine it, we can build it.”

By providing immersive gameplay experiences, Imaginary Ones seeks to break down barriers and invite users to explore the possibilities of blockchain in entertainment. Aside from its various collaborations, Imaginary Ones has also ventured into game development, publishing titles including Bubble Rider and Bubble Rangers, which serve as entry points that make blockchain technology accessible and engaging to a wide audience. 

Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We're thrilled to follow our investment in Imaginary Ones with a partnership to help optimize its market capabilities. Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the web2 and web3 industries.” 

More About Imaginary Ones?

Imaginary Ones, the brainchild of co-founders Clement Chia and David Lee, has evolved from its roots in NFT collections into a sprawling entertainment universe that seamlessly blends fashion, gaming, and digital content. With a series of successful ventures and partnerships under its belt, including a collaboration with Hugo Boss, Imaginary Ones is making waves in the world of web3 entertainment.

$10 Million Sold in Minutes

The journey of Imaginary Ones began with the explosive success of its NFT collections, including the sale of bubbly NFTs for over $10 million in just under four minutes. Building on this momentum, the company expanded its offerings, partnering with Hugo Boss to release 1001 specially curated NFTs that sold out in a mere 10 minutes. This partnership not only showcased the potential of blending fashion and digital art but also set the stage for Imaginary Ones transition into a full-fledged entertainment universe.

Co-founder Clement Chia, known as 'Cmttat' on social media, brings years of experience as an animation artist and has collaborated with global brands like Samsung and L'Oreal. Together with David Lee, co-founder of award-winning digital content platform OFFSET.SG, Chia spearheaded the evolution of Imaginary Ones from an NFT project to a multifaceted entertainment powerhouse.

Over 250K Downloads

Following the success of its NFT collections, Imaginary Ones launched Imaginary Rides, a series of 20,000 carefully crafted NFTs that introduced players to the intergalactic racer Bubble Rangers. This game quickly captured the imagination of players worldwide, with its cheerful vehicles and competitive gameplay generating over 6 million plays in just three weeks.

Building on this momentum, Imaginary Ones soft-launched its first mobile game, Bubble Rangers, which saw over 250,000 downloads within months of its release. However, Bubble Rangers is just the beginning, as Imaginary Ones has announced plans to release six new games, each offering accessible gameplay designed to appeal to players of all ages.

Blockchain Tech and NFTs

Imaginary Ones success highlights the potential of web3 gaming experiences to revolutionize the entertainment industry. By seamlessly integrating blockchain technology and NFTs into its games and content, Imaginary Ones has created a platform that offers both immersive experiences and tangible rewards for players.

According to co-founder Clement Chia, web3 gaming experiences have the potential to drive mass adoption of blockchain technology by offering easy-to-understand and accessible gameplay. Furthermore, partnerships with established brands like Hugo Boss and Disney demonstrate the appeal of web3 experiences to a wide range of audiences, from crypto enthusiasts to mainstream consumers.

Another recent development of Imaginary Ones is their partnership with Immutable X. Imaginary Ones' endless runner game titled Bubble Rangers, is now accessible on both Android and iOS platforms, expanding the reach of their engaging universe. This game integrates seamlessly into the broader ecosystem by allowing players to earn "bubble points," which will be convertible into $BUBBLE tokens upon their release.

Final Thoughts

Imaginary Ones continues to push the boundaries of web3 entertainment, the company's innovative approach to blending fashion, gaming, and content serves as a testament to the transformative power of blockchain technology.

With its upcoming developments in native cryptocurrency tokens, animated films, and partnerships with industry leaders, Imaginary Ones is poised to shape the future of entertainment in the digital age. To stay updated with the latest developments and offerings from Imaginary Ones, be sure to follow their social media channels such as X and Discord.