Samsung has announced a new partnership with the blockchain game Illuvium, set to be showcased at Gamescom 2024. This collaboration marks a significant step in the integration of blockchain gaming with next-gen technology, bringing Illuvium’s three interconnected games—Overworld, Arena, and Zero—to Samsung's web3-enabled smart TVs.

Samsung Partners with Illuvium for Web3 Gaming TVs

Samsung x Web3 Gaming

Samsung’s collaboration with Illuvium is the latest in a series of ventures into web3. The company began its web3 journey in 2019 with the launch of its Blockchain Wallet App, followed by the Samsung Blockchain Platform SDK, which enabled web-based Ethereum applications on mobile devices. In 2022, Samsung expanded its web3 offerings with an NFT platform for its smart TVs, allowing users to browse, purchase, and display NFTs directly on their screens.

Earlier this year, Samsung introduced the GEN3GATE bundle, which is available with select smart TV models. This bundle includes a Ledger Nano X and a GEN3RATOR NFT, providing users with access to a variety of exclusive features such as sweepstakes, discounts, and special events. Additionally, Samsung’s web3 TVs are equipped with an NFT Gallery, allowing users to display their digital art collections on their TV screens.

Samsung Blockchain Wallet App

Web3 Gaming Goes Mainstream

The partnership between Samsung and Illuvium is poised to enhance home entertainment. By integrating Illuvium's expansive virtual world into Samsung's web3 TVs, users will experience the game's stunning visuals and immersive gameplay directly in their living rooms.

This move highlights Samsung's ongoing commitment to expanding the capabilities of its smart TVs by incorporating advanced blockchain technology. At Gamescom 2024, Samsung will feature Illuvium prominently in its booth, offering visitors an interactive experience with the game. Attendees will have the opportunity to explore the various regions of Overworld, engage in strategic battles in Arena, and manage in-game resources in Zero.

As an added incentive, Samsung will be giving away 10 of its GEN3RATOR NFTs to lucky participants. Those who own both GEN3RATOR and Samsung Gen3 Chip NFTs will gain exclusive access to 2,000 digital artworks from partner projects, further enriching the gaming experience.

Samsung Web3 TV Bundle

 The GEN3RATOR Campaign and Samsung's TX1 program

Samsung’s partnership with Illuvium extends beyond Gamescom into the broader GEN3RATOR campaign, which is part of Samsung's TX1 program. Illuvium, along with one other gaming partner, is at the forefront of this initiative. Through the TX1 program, users can acquire Samsung Gen3 Chip and GEN3RATOR NFTs, unlocking exclusive partner NFTs and special in-game content from Illuvium.

GEN3RATOR

Illuvium’s Interconnected Games 

For Illuvium, the partnership with Samsung represents a significant milestone in its quest to become a leader in on-chain gaming. Built on Immutable zkEVM, Illuvium combines elements of RPGs, auto-battlers, and monster-taming, offering a unique gaming experience within the blockchain ecosystem. Co-founded by Kieran Warwick, Aaron Warwick, and Grant Warwick, Illuvium has been steadily gaining traction since its development began in 2020.

• Overworld: This open-world RPG allows players to explore different regions, capture creatures known as Illuvials, and manage resources like gemstones. Illuvials are key to the game’s ecosystem, as they can be used in battles or traded as NFTs.
• Arena: In this auto-battler, strategic placement of Illuvials is crucial to victory. Each Illuvial has unique traits and abilities, requiring players to carefully consider their choices to create synergistic teams.
• Zero: A city-building and resource management game, Zero complements the main gameplay by allowing players to manage land and produce Fuel, which is essential for progressing in Overworld.

Illuvium Character Art

Final Thoughts

As Illuvium continues to expand its influence in the web3 gaming space, the partnership with Samsung is set to bring the game into millions of homes worldwide. This collaboration not only enhances the visibility of blockchain gaming but also showcases the potential of web3 technology in everyday home entertainment. Fans and gamers alike can look forward to more exciting developments as Illuvium and Samsung continue to innovate in the rapidly evolving landscape of digital entertainment.

Source: playtoearn.com