Proof of Play Adds Mindshare Lead

Proof of Play, the web3 gaming infrastructure company behind Pirate Nation, has brought on Ico Beast as its new “mindshare lead.” The appointment is seen as a strategic move to refine and amplify the company’s communications and narrative architecture, with Ico set to lead Proof of Play's storytelling efforts and shape its broader communication strategy.

The addition of a high-profile figure like Ico comes at a time when Proof of Play appears to be accelerating toward a larger go-to-market (GTM) initiative. Observers within the crypto gaming space are interpreting the move as an early signal that a potential token launch may be on the horizon - possibly as soon as Q3 or Q4 of 2025.

Proof of Play Adds Mindshare Lead

Proof of Play Adds New Mindshare Lead

Ico Beast is expected to play a role in defining Proof of Play's public-facing narrative. His role is aimed at increasing awareness and credibility for the project, especially within the crypto-native and web3 gaming communities. This aligns with a broader industry trend of web3 companies hiring well-known crypto personalities to gain visibility and trust. Other recent examples include Gigaverse bringing on Aiz and Eli, and Coinbase working with Alex on Chain.

The crypto community often regards influence and reputation as key drivers of adoption. Proof of Play's recent PIRATE token price surge (from a $13 million to a $25 million market cap) coincided with Ico's announcement, reinforcing the value that visible figures bring to token ecosystems. In the words circulating within the space: “Brands don't sell, but faces do.”

Proof of Play Adds Mindshare Lead

Hints at a Larger Rollout

Recent developments also suggest that Proof of Play may be preparing to unveil new updates within its Abstract ecosystem in the coming days. While specific details remain under wraps, the timing supports speculation that the company is aligning these efforts as part of a more comprehensive GTM strategy.

Community members and analysts have been closely tracking Proof of Play's progress throughout 2025. In February, a widely shared value thesis compared Proof of Play to an “on-chain AWS” - similar in utility to Chainlink, but with a sharper focus on gaming infrastructure and affordability. While Proof of Play currently utilizes verifiable randomness functions (VRFs), questions remain about whether the company will broaden its service offerings.

Proof of Play Adds Mindshare Lead

Tokenomics and Community Allocation

Despite increasing interest, Proof of Play has yet to release details on how its future token might accrue value from its existing assets, such as those within the Pirate Nation ecosystem. The current reward system (Proof of Play Points) has not clarified the expected allocation for token stakers or NFT holders.

As a comparison, the recent PROMPT launch allocated 39% of its token supply to PRIME stakers. While that level of distribution is considered generous, insiders do not expect Proof of Play to follow suit with a similarly high allocation.

As the web3 gaming sector continues to evolve, Proof of Play appears poised to become a more prominent player. With strategic hires, emerging product developments, and growing market attention, all signs suggest that Proof of Play is preparing for a pivotal phase - potentially anchored by a major token launch in the near future.

Source: GamingChronicles