Mocaverse has announced a strategic collaboration with Magic Eden to co-launch MagicMoca, an NFT launchpad exclusively designed for the Mocaverse community. The platform aims to provide access to curated NFT project launches, with a strong focus on gaming and intellectual property (IP) projects. MagicMoca will be the first co-branded NFT launchpad by either Mocaverse or Magic Eden and will cater to holders of Moca NFTs, MOCA Coin, Moca IDs, and Magic Eden users.

Mocaverse and Magic Eden Co-Launch MagicMoca

More About Mocaverse 

Mocaverse is the flagship project of Animoca Brands, offering a platform designed to enhance consumers’ web3 experiences through a unified login entry. With its foundation in Animoca Brands’ portfolio of over 540 companies, Mocaverse is building the Moca Network to enable partners to co-build consumer-facing applications in web3. Core to Mocaverse’s offering is Realm SDK, which allows for the decentralized onboarding of users, incorporating wallets, IDs, reputation, and point systems.

MagicMoca NFT Launchpad and MOCA Coin

MagicMoca will adopt MOCA Coin, the currency of Mocaverse, as the primary medium for transactions on the platform. Additionally, Magic Eden will integrate MOCA Coin as one of the preferred currencies for transactions on its marketplace. The platform's launch will offer curated NFT projects from various cultural sectors, such as gaming and sports, drawing from Animoca Brands’ extensive portfolio.

Animoca Brand Portfolio

Expanding Web3 NFT Ecosystems

MagicMoca’s collaboration reflects a significant step in expanding the web3 ecosystem, combining the user bases of Mocaverse and Magic Eden. The launchpad will benefit from the scale of the Moca Network, leveraging its single-login entry system, and will integrate Animoca Brands' portfolio of projects. This will allow users to access exclusive, high-quality NFT launches and interact with the growing ecosystem of Mocaverse products, including the Moca ID, which enables users to build their on-chain reputation.

Incentives will be offered through Magic Eden's native Rewards program, encouraging its millions of users to engage with the Moca Network. By purchasing or listing MagicMoca NFTs, users will receive a "Diamond boost" as part of the rewards system, enhancing their NFT collection experience.

Jack Lu, CEO and co-founder of Magic Eden, expressed enthusiasm for the partnership, stating: “It’s been a great experience partnering with Mocaverse and bringing this launchpad to life. Our priority will always be to push boundaries on how to expand the world of NFTs, so tapping into innovative collaborations with Mocaverse and unlocking access to the Animoca Brands ecosystem is a huge asset for both of our communities.”

Magic Eden Logo and Art

MagicMoca Launch Details 

MagicMoca is expected to launch later in Q3 2024, aiming to provide a seamless and interoperable experience for NFT enthusiasts. The platform’s focus on interoperability will be enhanced through the omni-chain capabilities of MOCA Coin, a feature that aligns with Magic Eden's objective of launching marketplaces compatible across multiple blockchain networks.

By introducing MagicMoca, both companies seek to bridge the gap between mainstream users and the emerging web3 ecosystem. Mocaverse, with its extensive partner network and Moca Network’s integrated products, positions itself as a leading platform for onboarding consumers into web3. Meanwhile, Magic Eden’s cross-chain approach continues to empower users across diverse digital communities to create, collect, and discover NFTs.

Similarly, Kenneth Shek, Mocaverse lead, highlighted the alignment between the two platforms, emphasizing their shared vision of accelerating consumer adoption of crypto through NFTs. He stated, “Together, Mocaverse and Magic Eden will tap into Mocaverse’s network effect and curate only the best projects launching NFTs exclusively for both communities."

Mocaverse Logo and Character Art

Final Thoughts

MagicMoca is poised to bring together the best of both the Mocaverse and Magic Eden communities, creating new opportunities for users to engage with the growing web3 ecosystem. The strategic adoption of MOCA Coin and the integration of Animoca Brands' portfolio highlight the importance of collaboration in driving the NFT space forward. More information is available here.