Manchester United is stepping into the world of blockchain gaming with the launch of "Fantasy United" a new web3 fantasy football game, and new collectible NFTs for the upcoming 2024/25 football season. This initiative marks a pioneering move by one of the Premier League’s leading teams to engage fans through digital collectibles and interactive gameplay.

Manchester United Launches New Game on Tezos Blockchain

What is Fantasy United?

The cornerstone of Fantasy United is its Player Trading Cards, featuring all first-team male players in Classic, Rare, and Ultra-Rare editions. These cards are unique in that they dynamically update based on real-time statistics such as goals, assists, tackles, and saves throughout the season. Fans can acquire these cards in packs of seven for £3 ($4) each, or purchase specific cards via Tezos’ secondary marketplace, Objkt.

The integration of blockchain technology, specifically on the Tezos blockchain, ensures transparency and security for all transactions involving these digital collectibles. This move builds on Manchester United’s existing partnership with Tezos, which began with the successful launch of "The Devils" NFT collection in 2022.

Fantasy United allows fans to assemble five-man squads using their Player Trading Cards, competing for points in mini-leagues that span the season, starting from the Premier League opener against Fulham on 16th August. This innovative approach not only enhances fan engagement but also offers a new dimension to the experience of following Manchester United’s matches.

Matchday 1 is Now Open

Official Statements From Press Release

Ronan Joyce, director of digital innovation at Manchester United, commented: “Player Trading Cards allows United fans to collect the whole men’s first team squad, to see those collectibles evolve throughout the season as games are played and goals are scored, and have the ability to play those cards in an exciting fantasy football game. It’s a club-first, it means you can compete against your mates all year long, and it adds even more drama and excitement to watching the Reds at Old Trafford and on the road this season.”

Sunil Singhvi, head of culture at Trilitech, Tezos R&D Hub, added: “Player Trading Cards and Fantasy United is an innovative use of blockchain technology to enable United fans to have a deeper connection with their favorite club. Through dynamically updating collectibles, supporters will be able to cheer on their heroes and watch how the season develops. Meanwhile, they will be able to showcase their managerial prowess by selecting their squad in Fantasy United. Developed by our in-house team, it's a fun and interactive way for fans to get closer to the game and the players of Manchester United.”

How to Buy Player Trading Cards

Final Thoughts

Manchester United's launch of Fantasy United and its new Player Trading Cards marks a notable development in fan engagement through digital technology. Utilizing the Tezos blockchain, these initiatives offer supporters a way to collect, trade, and use digital cards that reflect real-time player statistics.

This approach aims to enhance the fan experience by providing interactive and evolving content related to the team's performance throughout the season. With the game and collectibles now accessible, Manchester United supporters can engage with the club in a new, technologically driven manner. For more information and to start collecting, visit the Fantasy United website.