Immutable has announced its expansion into Japan through two new strategic partnerships with QAQA, a pioneering ‘learn-to-earn’ ad model platform, and DM2C Studio, the blockchain gaming division of DMM.com. This move aims to broaden the scope of digital ownership in web3 gaming within the Japanese market.

Immutable co-founder Robbie Ferguson highlighted the opportunity in the Asian market, stating, "The Asian market represents a tremendous opportunity for the future of web3 gaming. By partnering with these industry leaders, we will empower developers, educate users, and build a thriving web3 gaming ecosystem in the region."

Immutable Reveals New Partnerships for Web3 Growth in Japan

Educating and Rewarding Players with QAQA

Starting July 8th and running until the 22nd, Immutable will co-host an event with QAQA, a leading social media quiz platform in Japan, to introduce the concept of web3 gaming to QAQA’s extensive user base. 

QAQA's CEO also emphasized their mission: "Our mission is 'web3 for everyone,' and this collaboration with Immutable allows us to deliver on that promise by introducing our community to the future of gaming."

The two-week event will feature:

• Exclusive quizzes sponsored by Immutable and other prominent web3 projects.
• Cryptocurrency prizes valued up to $1000 for top performers.
• An educational opportunity for non-web3 users to explore Immutable's ecosystem.

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QAQA’s unique approach integrates quizzes with marketing content, allowing users to engage with advertisements naturally. This method ensures that users can enjoy quizzes while learning about emerging technologies and earning crypto rewards.

The QAQA team expressed their excitement about the partnership, stating, "We're honored to partner with Immutable in supporting the growth of the Japanese web3 community. Our platform's 'learn-to-earn' model complements Immutable's mission to make web3 gaming accessible and rewarding for all."

Collaborating on Future Titles with DM2C Studio

Immutable is also collaborating with DM2C Studio, DMM’s blockchain gaming arm, to transform the Japanese gaming industry. The long-term vision includes Immutable providing the necessary web3 infrastructure for DM2C Studio to develop innovative web3 businesses and entertainment experiences using proprietary tokens.

The partnership will focus on:

• Mutual marketing support for upcoming titles.
• Collaborative development between Immutable’s flagship game, Gods Unchained, and DM2C’s blockchain games, KAMIYAGURA and BOUNTY HUNTERS.
• Cross-platform user referrals to enhance both ecosystems through Immutable Passport and Orderbook.

DM2C Studio’s spokesperson remarked, "By combining DM2C's expertise in the Japanese market with Immutable's world-class web3 gaming platform, we aim to create unforgettable experiences that showcase the potential of blockchain technology."

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A New Beginning in Japan

Immutable’s partnerships with QAQA and DM2C Studio represent a significant move toward integrating web3 technology into the Japanese gaming industry. Through educational events, rewarding engagement opportunities, and collaborative game development, these alliances aim to provide players with true digital ownership and new gaming experiences.

As Immutable continues to support the growth of web3 gaming in Japan, it remains dedicated to building a decentralized gaming ecosystem that benefits both developers and players. This initiative marks the beginning of an exciting phase in the evolution of gaming in Japan. This article was inspired by an original blog post, you can find out more about Immutable via their official website here.