Discover how Imaginary Ones is blending fashion, gaming, and NFTs in web3. From NFT collections to family-friendly films, explore the evolution of this project and its impact on brands and gamers.
Eliza Crichton-Stuart
Head of Operations
Imaginary Ones, the brainchild of co-founders Clement Chia and David Lee, has evolved from its roots in NFT collections into a sprawling entertainment universe that seamlessly blends fashion, gaming, and digital content. With a series of successful ventures and partnerships under its belt, including a collaboration with Hugo Boss, Imaginary Ones is making waves in the world of web3 entertainment.
The journey of Imaginary Ones began with the explosive success of its NFT collections, including the sale of bubbly NFTs for over $10 million in just under four minutes. Building on this momentum, the company expanded its offerings, partnering with Hugo Boss to release 1001 specially curated NFTs that sold out in a mere 10 minutes. This partnership not only showcased the potential of blending fashion and digital art but also set the stage for Imaginary Ones' transition into a full-fledged entertainment universe.
Co-founder Clement Chia, known as 'Cmttat' on social media, brings years of experience as an animation artist and has collaborated with global brands like Samsung and L'Oreal. Together with David Lee, co-founder of award-winning digital content platform OFFSET.SG, Chia spearheaded the evolution of Imaginary Ones from an NFT project to a multifaceted entertainment powerhouse.
Following the success of its NFT collections, Imaginary Ones launched Imaginary Rides, a series of 20,000 carefully crafted NFTs that introduced players to the intergalactic racer Bubble Rangers. This game quickly captured the imagination of players worldwide, with its cheerful vehicles and competitive gameplay generating over 6 million plays in just three weeks.
Building on this momentum, Imaginary Ones soft-launched its first mobile game, Bubble Rangers, which saw over 250,000 downloads within months of its release. However, Bubble Rangers is just the beginning, as Imaginary Ones has announced plans to release six new games, each offering accessible gameplay designed to appeal to players of all ages.
Imaginary Ones' success highlights the potential of web3 gaming experiences to revolutionize the entertainment industry. By seamlessly integrating blockchain technology and NFTs into its games and content, Imaginary Ones has created a platform that offers both immersive experiences and tangible rewards for players.
According to co-founder Clement Chia, web3 gaming experiences have the potential to drive mass adoption of blockchain technology by offering easy-to-understand and accessible gameplay. Furthermore, partnerships with established brands like Hugo Boss and Disney demonstrate the appeal of web3 experiences to a wide range of audiences, from crypto enthusiasts to mainstream consumers.
Another recent development of Imaginary Ones is their partnership with Immutable X. Imaginary Ones' endless runner game titled Bubble Rangers, is now accessible on both Android and iOS platforms, expanding the reach of their engaging universe. This game integrates seamlessly into the broader ecosystem by allowing players to earn "bubble points," which will be convertible into $BUBBLE tokens upon their release.
Imaginary Ones continues to push the boundaries of web3 entertainment, the company's innovative approach to blending fashion, gaming, and content serves as a testament to the transformative power of blockchain technology. With its upcoming developments in native cryptocurrency tokens, animated films, and partnerships with industry leaders, Imaginary Ones is poised to shape the future of entertainment in the digital age.
To stay updated with the latest developments and offerings from Imaginary Ones, be sure to follow their social media channels such as X and Discord.Â
updated:
March 29th 2024
posted:
March 29th 2024