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Gods Unchained Launches on Epic Games

Gods Unchained is evolving to reach mainstream TCG and strategy gamers with a launch on the Epic Games Store and a rebrand.

Mostafa Salem author picture}

Mostafa Salem

Head of Gaming Research

gods unchained rebrand.jpg

In a significant move to reach mainstream Trading Card Game (TCG) and strategy gamers, Gods Unchained, a pioneering game in the Web3 space, is launching on the Epic Games Store and undergoing a strategic rebranding. This groundbreaking development positions Gods Unchained alongside popular digital TCGs such as Hearthstone, Magic: The Gathering, Yu Gi Oh, Legends Of Runeterra, and more.

The decision to launch on the Epic Games Store is an exciting milestone for the company, marking a crucial step in making Gods Unchained more accessible to the broader gaming community. With this launch, the game will be available to over 230 million PC users worldwide that comprise the Epic Games Store player base. The platform's vast audience of traditional PC gamers and TCG enthusiasts offers unprecedented exposure and reach.

The rebranding reflects the studio's evolution and its commitment to its community. Despite the fresh, modern look, Gods Unchained retains a sense of familiarity, recognizing its roots as one of the original Web3 games. The updated logo, featuring a dynamic slash in the 'A', is an homage to the card strike in-game and symbolizes the upward trajectory of the game.

The new brand promise, 'Own Your Journey,' redefines ownership and specifically targets non-Web3 gamers. This shift towards a wider mainstream audience keeps the essence of Gods Unchained intact while refreshing its appearance and appeal.

For the Gods Unchained community, the rebrand signals the game's commitment to being at the forefront of Web3 Gaming and its ambition to compete with traditional TCGs. It's a testament to the community that has made this possible and a warm welcome to new players discovering the potential of Web3 gaming.

Over the next month, the studio will gradually refresh the visuals across its various touchpoints. This strategic rebrand ensures that while the existing community will still recognize the game, it will start reaching and resonating with a larger, more diverse audience. This is the beginning of Gods Unchained's next exciting chapter, redefining the TCG landscape and forging a path towards the mainstream.

Before you dive into your first game, make sure to check out our Gods Unchained guide to get you prepared.

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updated:

September 6th 2023

posted:

June 26th 2023

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