UK-based web3 mobile gaming startup Ginger Joy has disclosed further information regarding its anticipated sale of Fundora Eternal NFT PFPs. This collection of 1,000 NFTs marks a significant step in the studio's mission to establish an "interoperable gaming ecosystem spanning multiple mobile titles".

The NFTs, part of the Fundora Eternal PFP collection, will be used as profile pictures and avatars across all of Ginger Joy's games, including its debut title, the casual multiplayer racing game Fundora. In this article, we will cover everything you need to know about the NFT collection and their portfolio of web3 crypto mobile games.

Exclusive In-Game Rewards

In addition to serving as visual identifiers, these NFTs will also grant players access to a variety of in-game perks and valueable rewards. These benefits include exclusive subscriptions, specialized game modes, enhanced game creation and customization features, as well as invitations to exclusive events within the gaming community.

Ginger Joy Games CEO Ibrahim Over emphasized the significance of NFT ownership and interoperablibly, stating, "Ownership of the NFT will open up new and exclusive aspects of the game ecosystem to these players—these include a playable avatar, access to events and game modes, and a subscription to Fundora Race Pass."

Details on NFT Sale

The initial phase of the NFT sale will be reserved for existing community members who have previously acquired NFTs from Ginger Joy. Following this phase, a public sale auction will be conducted through Seedify’s INO platform, providing wider access to enthusiasts interested in acquiring these unique digital assets.

Role of Matchingham Games

Ginger Joy, the web3 spinoff of Matchingham Games, a UK-based mobile developer, recenly secured £1 million ($1.26 million) in funding. The company aims to utilize these funds to develop an ecosystem of interoperable blockchain-based mobile games.

Russell Brown, Chief Business Development Officer (CBDO) at Matchingham Games, highlighted the strategic collaboration in building Ginger Joy. The spinoff aims to address the growing need for technical expertise and creative prowess in integrating sophisticated blockchain technologies into mobile gaming.

More About Ginger Joy?

Ginger Joy plans to take a unique approach by developing interconnected web3 games native to mobile platforms, instead of adapting browser-based games. The studio envisions creating a mass-market web3 mobile gaming ecosystem, allowing users to transfer, use, and unlock items across different titles within the Ginger Joy ecosystem.

Commenting on the company's vision, Over remarked, "As one of the pioneering players in mobile-native web3 gaming, integrating NFTs into our ecosystem was a natural progression for us. The revenue generated from this sale will be put straight back into developing more games and building out existing worlds."

Interoperability

Ginger Joy's focus on interoperability is not just a technical achievement but a strategic move aligned with Matchingham Games' vision for the future of gaming. The studio aims to seamlessly integrate both economic and experiential aspects across diverse gaming platforms.

AI-Powered Content 

Apart from incentivizing User Generated Content (UGC), Ginger Joy employs AI to support rapid content development. By utilizing AI and player behavior data, the studio generates race tracks and game modes. This not only reduces development costs but also tailors content to user preferences.

Web3 Integration

Despite the emphasis on web3 architecture, Ginger Joy plans to make blockchain integrations optional rather than mandatory. The studio wants its titles to be enjoyable games on their own merits, ensuring a smooth transition to blockchain technology for gamers.

Ibrahim Over, CEO at Ginger Joy Games, emphasized their goal of redefining the role of blockchain in gaming, aiming for tangible benefits rather than riding the hype wave.

“At Ginger Joy, we’re not just integrating blockchain tech; we’re redefining its role in gaming. Our aim is to make the shift to blockchain so smooth for gamers that it feels natural,” said Ibrahim. “We know there’s a lot of hype around it but we’re not focused on that — we want real, tangible benefits for our customers. We want to elevate the gaming experience, with technology that enhances rather than dominates.” 

Final Thoughts

Ginger Joy's management team includes talent from top gaming and entertainment companies such as Sybo, Dream Games, Epic/Tonic, Pixar, and Netflix. The company plans to leverage this cross-sector experience to craft compelling content that seamlessly integrates with technology.

Jeremy Stein, production development manager at Ginger Joy, emphasized the fundamental philosophy shared by the team, "to create genuine joy in mobile gaming". The studio recently launched its first title, the party racing game Fundora, on Android in October 2023, marking the beginning of Ginger Joy's foray into the evolving world of web3 mobile gaming.

With the unveiling of these details, Ginger Joy sets the stage for a transformative shift in the landscape of mobile gaming, blending innovative technology with immersive gameplay experiences for players worldwide.