FIFA Club World Cup Game on Roblox

Gamefam, the Roblox game studio known for creating popular virtual experiences, has announced a new collaboration with FIFA to bring the FIFA Club World Cup 2025 to its game, Super League Soccer. The event began on June 14 and will continue until July 13, running in parallel with the real-world Club World Cup. This initiative aims to raise the tournament’s profile among Roblox’s largely Gen Z and Alpha user base by offering them the opportunity to engage with the event inside a familiar virtual environment.

FIFA Club World Cup Game on Roblox

For the first time on Roblox, all 13 football clubs participating in the FIFA Club World Cup are available as playable teams. The virtual tournament is designed to reflect the real competition, including features such as in-game advertising and signage that highlights FIFA’s sponsors. Players will also have access to virtual merchandise, including branded items and cosmetics from both FIFA and Adidas. As the Club World Cup progresses in real life, the in-game bracket will be updated to match the outcomes of actual matches, allowing players to follow the tournament closely within the platform.

FIFA Club World Cup Game on Roblox

Creating Interactive Games for Younger Audiences

According to Gamefam, the virtual Club World Cup is not simply a promotional event but is intended to provide meaningful engagement for younger audiences. Players can participate in their own tournament experiences by earning points through victories and successfully completing various challenges. This approach gives users an interactive way to connect with the sport beyond watching sports matches, offering a more hands-on involvement with the tournament.

Ricardo Briceno, Gamefam’s Chief Business Officer, emphasized in an interview with GamesBeat the importance of the partnership with FIFA. He noted that the collaboration goes beyond a standard brand activation and represents an opportunity to connect a new generation of fans with global football. Briceno stated that the partnership reflects a shared goal between FIFA and Gamefam to reshape how younger audiences discover and engage with football.

Building on Previous Success with Virtual Football Events

This project follows the companies’ earlier collaboration in November, which featured the reveal of the virtual FIFA Club World Cup Trophy on Roblox. That event attracted 5.5 million visits and logged 70 million minutes of engagement within just three days, making it the largest soccer-related event on Roblox according to Gamefam. A significant portion of attendees, about 84 percent, indicated that they intended to follow the real-world tournament after participating in the virtual experience. This response encouraged both Gamefam and FIFA to continue their efforts in creating virtual football experiences.

Briceno pointed out that Roblox has become an important platform for sports organizations looking to connect with younger audiences. He highlighted that with users from Generation Z and Generation Alpha spending an average of 2.4 hours per day on Roblox, major sports properties such as the NBA, NFL, NASCAR, and now FIFA see value in creating experiences on the platform. He added that it is increasingly important for sports organizations to establish a presence on Roblox to maintain their relevance in the future.