FC Barcelona and Futureverse Join Forces

FC Barcelona has partnered with Futureverse, a company focused on artificial intelligence, blockchain technology, and digital fan experiences, to launch Barca.Pass, the football club’s first official digital collectibles wallet. The initiative represents what is described as the largest single deployment of a web3 wallet to date.

Through this platform, more than 11 million fans already registered with a Barça ID will gain immediate access to a digital identity and exclusive online experiences. The launch does not require users to have prior knowledge of cryptocurrency, reflecting a broader aim to make the platform accessible to all fans. Barca.Pass is now available online at www.barcapass.com.

FC Barcelona and Futureverse Join Forces

Expanding Access for a Global Fanbase

FC Barcelona’s decision to introduce Barca.Pass reflects a growing need to connect with sports fans globally. The club has a social media following of over 230 million people, with large fan communities spread across continents. In some regions, such as Indonesia, the number of supporters significantly surpasses those in Spain.

Barca.Pass is designed to serve these international audiences by providing digital access to the club’s ecosystem. It aims to offer fans a meaningful connection to the club, especially for those who may never have the opportunity to attend a live match or purchase official merchandise.

FC Barcelona and Futureverse Join Forces

Digital Identity and Customizable Avatars

Barca.Pass will include a range of features that extend beyond digital collectibles. One of its upcoming components is the ability for users to create official FC Barcelona avatars. These digital characters can be customized with team wearables and accessories and later minted as digital collectibles. The avatars will serve as entry points to future digital experiences and will be compatible with other applications, including FC Barcelona’s upcoming mobile racing game and The Readyverse, an immersive digital environment developed by Futureverse.

In an interview with GamesBeat, Aaron McDonald (CEO of Futureverse) said the platform is built with simplicity and accessibility in mind. He emphasized that many supporters around the world have limited access to traditional fan experiences, and Barca.Pass offers an alternative form of engagement. The technology is designed to remove the technical barriers often associated with web3 platforms, allowing fans to interact with the club’s digital offerings without navigating complex systems.

FC Barcelona and Futureverse Join Forces

Integration with Existing Fan Infrastructure

Barca.Pass uses a single sign-in through the existing Barça ID system, making it easy for current fans to join without creating new accounts. This approach helps integrate the new digital offerings into the club’s existing fan infrastructure. As the platform continues to develop, the digital avatars and collectibles will become part of a broader network of experiences, connecting supporters to games, content, and social interactions online. The focus remains on blending FC Barcelona’s long-standing cultural identity with the technological possibilities enabled by web3 tools.

FC Barcelona and Futureverse Join Forces

Strategy for Digital Fan Engagement

The launch of Barca.Pass reflects a wider trend in professional sports toward expanding digital engagement. By creating a platform that emphasizes user experience, accessibility, and cultural relevance, FC Barcelona and Futureverse are developing a model that may influence how other organizations approach global fan interaction. Rather than centering on financial speculation or cryptocurrency usage, the project focuses on participation, identity, and long-term value for fans.

Through Barca.Pass, FC Barcelona is taking steps to meet its supporters where they are—online, on mobile devices, and within digital communities. As web3 technologies continue to evolve, initiatives like this suggest a shift in how clubs can maintain relevance and foster loyalty in an increasingly connected and digital world.