FanHub is a Fantech platform that aims to turn sports fandom into a measurable economy. Using decentralized technology on Avalanche, the platform enables new value flows between fans, teams, and brands. It focuses on creating tangible rewards for fans while providing rights holders and businesses with tools to monetize engagement in ways that were previously unavailable.
Limitations of Traditional Sports Models
For decades, sports engagement has largely benefited broadcasters, social media platforms, and large sponsors. Fans contribute significant time, attention, and money, yet only a portion of this value reaches the organizations and businesses they support. Traditional sponsorships tend to favor large brands that prioritize reach and impressions, leaving smaller businesses with limited opportunities. Additionally, fans rarely receive meaningful recognition or incentives for their loyalty and participation.
FanHub Fantech Platform Deep Dive
How FanHub Converts Fandom into Value
FanHub addresses these challenges through a mobile-first, gamified app where fan actions generate economic rewards. Users can check in at matches, including Premier League fixtures and lower-tier leagues, with all activity recorded on-chain. Features such as lineup predictions and interactive games allow fans to engage in ways that contribute to measurable transactions on the platform. Social features encourage discussion and sharing beyond match days, maintaining fan engagement over time.
Participation is rewarded through LYLTY Points, which can be redeemed for merchandise, partner discounts, beverages, and vouchers with delivery services and retailers. Businesses can join as LYLTY Partners without upfront costs, allowing fans to earn points from purchases at any merchant accepting card payments. This creates a system where loyalty and engagement are directly tied to economic outcomes.
FanHub Fantech Platform Deep Dive
Expanding Rewards Beyond Attendance
FanHub has integrated verified spending into its reward model. Users can securely link debit or credit cards, and transactions with LYLTY Partners automatically earn 1% of the purchase in LYLTY Points. This approach allows rights holders to monetize engagement beyond stadium attendance, capturing value from the larger audience watching matches from home or public spaces. For example, the Scottish FA can now generate revenue from fans who do not attend games in person, converting fan behavior into on-chain economic activity.
Adoption and Market Potential
FanHub has demonstrated measurable adoption since its launch. In the first 60 days, the platform created over 30,000 wallets and processed nearly 250,000 transactions. Partnerships with national teams in Scotland and Northern Ireland are expected to increase these figures. The platform targets a broad market that includes sports betting, sponsorship, and fan travel, estimated at £0.5 trillion globally. By initially focusing on UK football leagues, FanHub has positioned itself to expand to additional sports and international markets gradually.
FanHub Fantech Platform Deep Dive
Leadership and Investment
FanHub is led by CEO Gareth Lippiatt, who has more than 20 years of experience in sports technology, and CIO Harley Thorne, who specializes in DevOps and content delivery. Investors include Avalanche and Blockchange, providing support for the platform’s growth and technical development.
Roadmap and Future Goals
FanHub plans to expand its partnerships with international clubs and leagues across the Premier League, English Football League, Scottish Premier League, and National League throughout 2026. The platform aims to reach 500,000 active wallets, process five million transactions per month, and achieve $10 million in annual recurring revenue.
Relevance for Avalanche and Adoption
FanHub illustrates practical use of decentralized technology for mainstream audiences. Every wallet and transaction represents verified fan activity, contributing to a transparent and tokenized economy on Avalanche. Since launching the LYLTY Economy, the platform accounts for approximately 5–6% of active Avalanche C-Chain wallets on match days, highlighting consistent engagement without relying on token airdrops or speculative incentives. FanHub demonstrates Fantech at scale, creating shared economic value for fans, teams, and brands.
Frequently Asked Questions (FAQs)
What is FanHub? FanHub is a Fantech platform that converts fan engagement into measurable economic value through on-chain verification, gamified interaction, and real-world rewards.
How do fans earn rewards on FanHub? Fans earn LYLTY Points for actions such as checking in at matches, participating in predictions and games, and spending with LYLTY Partner businesses. Points can be redeemed for merchandise, discounts, beverages, and other partner offers.
Which sports and leagues does FanHub support? FanHub currently supports UK football leagues, including the Premier League, English Football League, Scottish Premier League, and lower tiers. The platform plans to expand internationally and to additional sports in the future.
How does FanHub integrate spending rewards? Fans can link debit or credit cards securely. Transactions with LYLTY Partners earn points automatically, equivalent to 1% of the purchase, allowing both rights holders and fans to benefit from verified spending.
Why is FanHub significant for Avalanche and web3? FanHub uses decentralized technology to track real fan behaviors and transactions on Avalanche. It provides a practical example of web3 adoption with real economic value, without relying on speculative token incentives.
Who invests in FanHub? Investors include Avalanche and Blockchange, supporting the platform’s technical development and growth strategy.
