In a notable move within the web3 gaming industry, ChainSafe Gaming has unveiled its latest innovation: the Marketplace Toolkit, now publicly available for game developers. Building on their success in powering the trading mechanics in the widely beloved sci-fi trading card game Parallel, this release marks a significant step forward in enabling developers to seamlessly integrate in-game or web-based markets into their Unity games.

Leveraging ChainSafe's open-source SDK, developers can now effortlessly maintain the immersive aesthetic and functionality of their games while offering players dynamic trading experiences. The web3.Unity SDK, pivotal to this advancement, is readily accessible for download via ChainSafe's website, inviting developers to embark on a new era of interactive gaming experiences.

Supporting Parallel’s Growth

Parallel is one of the most popular web3 games, it has consistently garnered attention from the TCG and crypto gaming worlds. Offering a mature and extremely detailed art style alongside innovative gameplay, Parallel sets itself apart from the established, increasingly sanitized titles of the TCG genre. They’ve recently launched a Hollywood-worthy trailer and confirmed a new AI Game, Parallel Colony, built on Solana.

Reflecting all this activity, $PRIME, the native token underlying Parallel, is soaring. Behind the scenes, one aspect of this growth has been the addition of a seamless game-specific marketplace. Since launching in December 2023, Parallel’s marketplace has experienced zero outages and supported over 3000 transactions. 

As the web3 gaming space continues to heat up, ChainSafe is working to include Ethereum mainnet support for Sanctuary to support a dramatic increase in trading activity. The collaboration between ChainSafe, the Echelon Prime Foundation, and Parallel Studios is ongoing, with more features currently being developed that will deepen the gameplay experience for all Parallel players.

Open-sourced Innovation

From Sanctuary’s launch until today, ChainSafe Gaming took what they discovered during development and worked to repackage it as an open-source solution for all game developers. The Marketplace Toolkit is now included alongside a collection of other prefab features in the web3.unity SDK, such as fiat on/off ramps and decentralized LootBoxes. 

The Marketplace Toolkit release comes at a time of heightened emphasis on user experience in the web3 game development environment. Game builders are looking to capture segments of the wider gaming audience, as opposed to the crypto-native crowd that makes up the bulk of early supporters in this space. A cornerstone of this movement includes re-integrating marketplace activity in-game, keeping players immersed and interested.

“Everything that we build has to work and provide value at the core functionality level to our user base, but it also has to feel consistent with that style and artistic vision and design language that [Parallel] has as well that people fell in love with in the first place" - Echelon Prime Foundation.

More About ChainSafe Gaming?

ChainSafe Gaming provides a complete suite of tools and services for web3 game development. Builders can use ChainSafe’s Gaming Marketplace Toolkit to better integrate the blockchain elements that both disrupt gameplay and cause player drop-offs that limit the success of their games.

Using ChainSafe’s tooling, developers can integrate their own marketplace into their games as well as a web version, operating simultaneously.  The Marketplace Toolkit currently supports Polygon, Avalanche, and Binance Smart Chain but can support any EVM-based chain upon request. The tooling is ERC-721 and ERC-1155 compatible, with dynamic NFT (dNFT) support on the horizen. It also includes an indexing solution and NFT whitelisting for importing pre-existing NFT collections. For a full picture of the Marketplace Toolkit release, see the ChainSafe blog.

More About Parallel?

Parallel Studios are the creators of the popular sci-fi Trading Card Game (TCG) Parallel. The team recently disclosed further insights into its highly anticipated AI-driven survival simulation game, Colony. Set for release in 2025, Colony promises a unique gaming experience integrated with Parallel's ecosystem and $PRIME token.

Under development since 2021, Parallel has generated significant attention within the web3 gaming community, establishing a strong and committed player base. While currently accessible on PC, the TCG aims to explore additional distribution platforms for broader accessibility, with rumors of it going mobile soon.

Set in a distant future, Parallel unfolds a dystopian narrative featuring five parallel civilizations vying for control of Earth, devastated by a catastrophe 10,000 years prior. Gameplay involves strategic deck-building, with players engaging in turn-based matches.

Web3 Meets AI

Colony's gameplay revolves around human players navigating autonomous AI agents known as avatars. These avatars, initially derived from Parallel's Avatars 11,001 NFT PFP collection, possess independent decision-making capabilities crucial for their survival within the game. Each avatar boasts distinct objectives and learns from its individual encounters, enabling autonomous transactions via dedicated web3 wallets.

In conjunction with the release of the Colony whitepaper, Parallel Studios has confirmed the game's deployment on the Solana blockchain, facilitating in-game transactions and avatar NFTs. This move diverges from the Ethereum-centric approach of Parallel's flagship title, Parallel TCG, which is currently in open beta.

Developed in collaboration with Parallel's web3 gaming community, Echelon Prime, Colony is designed for interoperability with Parallel TCG and other emerging web3 games. Leveraging the $PRIME token within the Parallel ecosystem, players can utilize $PRIME for acquiring AI avatars in Colony and facilitating in-game transactions.

Parallel Studios has also recently announced a strategic partnership with web3 data analytics startup Helika. This partnership aims to enhance game management, user acquisition (UA), and analytics for Colony and other titles within Parallel's portfolio.

Commenting on the collaboration, Parallel Studios' COO Paul Chan expressed enthusiasm, stating, "We're thrilled to commence our long-term partnership with Helika, the leader in game management, UA, and analytics. Helika will aid us in driving positive unit economics, understanding and enhancing player lifetime value (LTV), and executing profitable UA strategies."

As anticipation builds for the release of Colony, Parallel Studios continues to innovate within the web3 gaming landscape, offering players immersive experiences backed by blockchain technology and AI-driven gameplay mechanics.