South Korean business-to-business technology company BPMG is broadening its operational focus with new strategic moves into the Japanese market and the growing web3 gaming space. This shift marks a change in direction for the company, which has traditionally concentrated on enterprise solutions. Through a combination of partnerships, new platform development, and game publishing initiatives, BPMG aims to strengthen its presence in both regional and global markets.

Global P2E

BPMG Subsidiary Blomix

The company plans to expand its gaming operations through its subsidiary Blomix, which currently publishes online and mobile games such as Tales Runner and Tales Runner RPG. This expansion involves both new game launches and updates to existing intellectual properties, with a specific emphasis on incorporating blockchain elements. The company’s broader vision includes enhancing its position in the gaming sector while introducing new consumer-facing services.

Web3 Platform Poplus and GHUB Tokens

As part of its shift toward consumer engagement, BPMG is preparing to launch Poplus, a blockchain-based community platform expected to go live in May 2025. Designed to function as a social network, Poplus will allow users to earn points through participation and activity. These points can be converted into GHUB tokens, BPMG’s native digital asset. The platform will support a range of games, including casual titles, web-based experiences, and web3-integrated content, creating an environment aimed at increasing user interaction and expanding the company’s token economy.

Key Features

Fortress, Dragon Flight, and Rappelz M

In terms of game content, BPMG plans to introduce web3 versions of several existing titles, including Fortress, Dragon Flight, and Rappelz M. Two of these titles—Dragon Flight and Rappelz M—will also be available on NEXUS’ blockchain gaming platform, CROX. Within this ecosystem, players will have the ability to earn GemHubX, a token that can be exchanged for CROX Coin. These games will also be integrated into the Poplus platform, further linking BPMG’s content offerings with its blockchain infrastructure.

To support its entry into the Japanese market, BPMG has entered a partnership with Gala Lab. The collaboration will focus on localizing web3 gaming initiatives for the region, with plans to roll out in the second half of 2025. The partnership includes the development and distribution of membership NFTs in collaboration with major hotel brands and short-form video platforms. This strategy aims to combine digital assets with real-world engagement, aligning with local market trends and expanding BPMG’s regional footprint.

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Final Thoughts

Commenting on the company’s new direction, BPMG CEO Ji-Hoon Cha described 2025 as a significant year of transformation. He stated that the company is transitioning from a B2B technology provider to a platform that directly engages with consumers. By building a blockchain ecosystem that integrates community features, gaming content, and NFT-based services, BPMG seeks to offer functional value while reaching a wider international audience.

With the upcoming launch of Poplus and new blockchain gaming developments, BPMG is positioning itself to navigate evolving digital markets and align with trends in decentralized technologies and consumer engagement.