Binance Labs, the venture capital and incubation arm of Binance, has announced a $15 million investment in Xterio, a top-tier Web3 game platform and publisher. Xterio bridges the gap between free-to-play and on-chain gaming, and it plans to use the funds to expedite its game and tech development, integrate AI, and launch its tokens.

The investment is part of Binance Labs' long-term strategic partnership with Xterio, aiming to support its growth and the expansion of its ecosystem. As part of the deal, Xterio’s token will become part of the BNB Chain ecosystem.

Xterio, founded by veterans from leading tech, gaming, and entertainment companies like FunPlus, Ubisoft, Krafton, Jam City, NetEase, and others, brings a wealth of experience in developing and publishing successful free-to-play social games on PC and mobile platforms. With the new funding, the company is set to speed up the development of its own incubated games and those of its partners.

“We look forward to closely working with Xterio to allow gamers around the world to experience rich on-chain gameplay,” said Yi He, Co-Founder of Binance & Head of Binance Labs. The company is creating new, world-class intellectual properties to enrich its Web3 distribution platform and ecosystem.

Xterio's ecosystem, which is growing rapidly, plans to release a diverse suite of cross-platform games on PC and mobile, accompanied by digital collectibles distributed via Xterio’s web platform and marketplace. It promises immersive adventures in Overworld, strategic depth with Age of Dino, and intense action through 3T, with more details to be revealed soon.

Binance Labs' investment enhances our ability to launch a transformative ecosystem token and high-quality games. In partnership with Binance Labs, we envision unlimited potential, and aim to reinforce our position as a leading Web3-focused publisher with a global reach, utilizing our East and West teams.

Michael Tong, Co-Founder of Xterio

Xterio plans to use the Binance Labs investment to expand its AI capabilities, develop AI-driven interactive experiences, and tackle AI provenance issues in Web3. The company is currently developing an AI toolkit that produces style-consistent, production-quality 2D and 3D assets, along with an "emotion engine for artificial intelligence." The technology will be accessible to all content partners within the Xterio ecosystem, providing users with companionship that transcends the usual utility associated with AI.

“This significant capital commitment affirms Binance Labs’ long-term view of Web3 gaming and recognizes Xterio as a globally impactful Web3 game platform,” said Michael Tong, co-founder of Xterio. He added that the partnership with Binance Labs enhances Xterio's ability to launch a transformative ecosystem token and high-quality games.

This comes a few days following Xterio's announcement of The Bad, The Good, and The Innocent, an action-packed third-person PVP shooter for mobile, and the third title under development by the studio for web3 gaming. Following Google Play's recent announcement and Binance's trust, Xterio is definitely in good shape to be a leader within our industry.

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