In 2024, ZBD achieved significant milestones in expanding its real-time payments technology and growing its user base. The company experienced a 450% increase in Monthly Active Users, reflecting the successful execution of its goal to extend its reach globally. As the year comes to a close, ZBD reviews its progress and looks ahead to future developments.

450% Increase in MAUs

In 2024, ZBD continued to strengthen existing partnerships and formed new ones in various sectors, including gaming, music, and commerce. One of the key highlights was the celebration of 2 million installs for Bitcoin Miner, a game developed by Fumb Games that integrates ZBD technology to provide real Bitcoin rewards. This partnership with Fumb Games has been ongoing for several years, with more milestones expected in the future.

Beyond maintaining current collaborations, ZBD expanded its integrations by partnering with new platforms. These included Fountain and Wavlake, which allow ZBD users to earn Bitcoin rewards while listening to music and podcasts. Additionally, ZBD introduced a new way for users to earn Bitcoin by shopping both online and in-store at partner brands across the US. This was made possible through a partnership with Finfare Connect, allowing ZBD users to earn rewards while shopping at popular retailers such as Adidas, Temu, and Best Buy.

ZBD Year Review for 2024

Insights into Gen Z

ZBD also focused on understanding the preferences and behaviors of Gen Z in 2024. Two studies were conducted, surveying thousands of individuals in the UK and US to examine their gaming and financial habits. The research revealed that Gen Z is highly engaged in gaming and expects meaningful rewards for financial activities. This group is referred to as the "Reward(ed) Generation," and their behavior is helping shape the direction of reward systems in the industry.

The insights gained from these studies are helping ZBD refine its approach and are also contributing to broader industry trends. Understanding Gen Z's expectations is essential for businesses looking to align with this generation's values.

Key Statistics from 2024

Expanding Payment Infrastructure

Another key focus for ZBD in 2024 was the enhancement of its payment infrastructure and its ongoing efforts to comply with international regulations. The engineering team worked on improving the scalability and efficiency of the Bitcoin Lightning Network, enabling ZBD to process more transactions per month than the Bitcoin blockchain itself. This development is the result of years of building on the Lightning Network, which allows for faster and more efficient transactions compared to the Bitcoin blockchain.

ZBD also prioritized regulatory compliance, with its legal team ensuring adherence to global regulations. A major achievement in this area came in December 2024, when ZBD was approved for a MiCAR (Markets in Crypto-Assets Regulation) license. This approval highlights ZBD’s commitment to maintaining high standards of compliance and security, reassuring users about the platform's trustworthiness.

Key Insights from the Year Review

Looking Ahead to 2025

As ZBD reflects on its progress in 2024, the company is also preparing for further growth in 2025. With plans to expand in the European Union, develop new partnerships, and continue building its digital-native payments platform, ZBD is positioning itself for continued success. The company remains focused on meeting the evolving needs of its users and partners, with the goal of providing reliable and efficient solutions in the real-time payments space.