YGG Play, the gaming division of Yield Guild Games (YGG), is rolling out its new Launchpad on October 15. The first token featured will be $LOL, the in-game currency for LOL Land, a casual board game with blockchain features. The platform introduces a mix of token launches, player events, and game discovery, aiming to make web3 games more accessible to players who want gameplay tied to real digital rewards.
YGG Play Launchpad Opens Soon
Yield Guild Games has been involved in blockchain gaming for years, mostly by helping players earn rewards in play-to-earn ecosystems. With YGG Play, the group is shifting focus toward building a space that prioritizes gameplay while still incorporating token mechanics. The Launchpad is the latest part of that plan, designed to connect players with games that offer both entertainment and tokenized systems without relying solely on speculation.
YGG Play Launchpad Opens Soon
LOL Land and $LOL Token
The first project on the YGG Play Launchpad is LOL Land, a Monopoly-inspired board game that combines dice rolling, map exploration, and NFT collecting with token rewards. Developed by Hype Reel and published by YGG Play, the game already features themed boards such as YGG City and Carnival, along with avatars based on popular NFT collections like Pudgy Penguins.
The $LOL token fuels progression within the game through a VIP system. Players can stake tokens to unlock higher VIP tiers, which provide better gameplay perks, faster progression, and higher withdrawal limits. Unlike other web3 tokens that often end up on centralized exchanges, $LOL will only be available through decentralized platforms, making it a DEX-only asset.
YGG Play Launchpad Opens Soon
YGG Play Points and Other Prizes
The Launchpad officially opens on October 15, kicking off with a event phase where players can earn YGG Play Points. These points will determine who gets priority access to the contribution period, which takes place from October 29 to 31. Token trading begins on November 1 through decentralized exchanges.
Players can contribute to the $LOL token pool using YGG tokens, with the total participation target set at $90,000 USD. Individual contributions are capped to prevent oversaturation by a single participant. If the goal is not met, all contributions are refunded, while any excess contributions beyond the pool’s target are also returned.
YGG Play Launchpad Opens Soon
Play-to-Airdrop Program and Trading
Only 10 percent of the total token supply will be available during the Launchpad event. The remainder is reserved for development, liquidity, and gameplay rewards. YGG Play itself is not taking a share of the supply, which places a larger focus on players and the long-term health of the game.
LOL Land is also running a Play-to-Airdrop program. Players who stay active in-game and participate in events can earn leaderboard placements that pay out $LOL rewards. The program is split into two seasons, with the first ending on October 29 and the second beginning shortly after.
Once $LOL goes live on November 1, it will trade through the LOL Pool, a decentralized liquidity pool paired with YGG. At launch, the pool will hold $180,000 USD in liquidity to stabilize early trading. Swap fees from the pool will initially be reinvested until liquidity reaches $1 million, after which fees will support future player rewards.
Final Thoughts
LOL Land launched earlier this year and quickly attracted a strong player base, with over 100,000 pre-registrations and significant prize pools funded in YGG tokens. It serves as the first major example of YGG Play’s “Casual Degen” approach, where quick, accessible games are combined with token-driven economies. The Launchpad is expected to further expand this approach, giving players more opportunities to engage with games in ways that directly connect time spent playing with in-game value.
Frequently Asked Questions (FAQs)
What is the YGG Play Launchpad? The YGG Play Launchpad is a platform created by Yield Guild Games to introduce new tokens tied to web3 games. It combines token launches with events and early access mechanics.
When does the YGG Play Launchpad start? The platform opens on October 15, 2025, beginning with a events phase to earn priority access.
Which token is launching first on YGG Play? The first token is $LOL, the in-game currency of LOL Land, a blockchain-based board game.
How can players earn early access to the $LOL token sale? Players can complete tasks and stake YGG tokens to earn YGG Play Points, which determine priority access to the contribution window.
When will $LOL be available for trading? Token trading begins on November 1, 2025, and will only take place on decentralized exchanges.
What makes $LOL different from other web3 tokens? $LOL is designed for direct gameplay use, powering a VIP system in LOL Land that unlocks progression boosts and in-game perks, rather than being focused solely on speculation.
Where can $LOL be traded? $LOL will only be available on decentralized exchanges via the LOL Pool and will not be listed on centralized platforms like Binance or Coinbase.
