In a rapidly evolving gaming landscape, Xsolla, under the leadership of Chris Hewish (President and Interim CEO) has unveiled a series of partnerships and expansion plans aimed at supporting game developers and empowering them to thrive in the dynamic world of gaming. The company's initiatives address critical aspects such as privacy, data analytics, and cryptocurrency integration, ensuring that developers can make the most of the emerging opportunities in the industry.

Empowering Game Developers

The impending implementation of the EU's Digital Markets Act has been a significant catalyst for Xsolla's proactive stance in supporting game developers. This regulation, set to take effect in March next year, will empower mobile game companies by allowing them to establish direct relationships with their players. This direct connection enables game developers to access valuable player data, not only about in-game behavior but also regarding commerce and online activities. As the gaming industry rapidly shifts towards direct-to-consumer models, Xsolla is committed to providing the best technology and integrations to help developers capitalize on this transformative trend.

It’s empowering mobile companies to have direct relationships with their players, where they can not only get the game data on where the players are and how they’re playing within their game, but now they can get the data around the commerce and their behavior online.

Chris Hewish, President and Interim CEO of Xsolla

Enhancing Child Safety with PRIVO

In the wake of Epic Games' $520 million fine for violating the Children's Online Privacy Protection Act (COPPA), Xsolla recognized the growing need for robust parental controls in the gaming industry. Approximately 71% of children under 18 are avid gamers, making it crucial to safeguard their privacy and ensure ethical treatment while gaming. To address this, Xsolla has partnered with Privacy Vaults Online (PRIVO) to integrate privacy and safety solutions into its product suite, ensuring that partners prioritize the protection of children and maintain the integrity of their gaming platforms.

As we continue to help partners go direct-to-consumer, we realize that there’s a growing need to ensure that our partners are taking the proper approaches to privacy and ethical treatment of children when they’re going online with their games and their game commerce. About 71% of children under the age of 18 are playing video games, so it’s a large segment that people should be aware of and take proper precautions.

Chris Hewish, President and Interim CEO of Xsolla

Elevating Data Analytics with AppsFlyer

Xsolla's collaboration with AppsFlyer represents a significant advancement in data analytics for game developers. By providing cross-platform data analytics and insights, developers can gain a deeper understanding of user behavior and interactions in both web shops and games. This partnership empowers developers with precise measurement, user segmentation, and enhanced customer flow analysis, enabling them to optimize their marketing and engagement strategies. As the game industry's revenue increasingly comes from online web shops, this integration opens new horizons for businesses seeking to maximize their online presence.

It elevates things like measurement precision, enables user segmentation, and allows for deeper comprehension of our customer flow, behavior and engagement

Chris Hewish, President and Interim CEO of Xsolla

Expanding into the Japanese Market

Japan's mobile game market is a significant player in the global gaming industry, and Xsolla is keen on seizing this opportunity. To better serve their existing partners and create authentic connections in Japan, Xsolla has established a new Tokyo location staffed with local industry professionals. This expansion not only caters to their current partners but also facilitates an in-depth understanding of the Japanese market for local developers looking to expand. Xsolla is also integrating various local payment methods to enhance business growth within the region.

Embracing Cryptocurrency with Crypto.com

Xsolla has always taken a cautious approach to integrating payment methods, and its partnership with Crypto.com continues this tradition. By adding Crypto.com's checkout solution to Xsolla's Pay Station platform, developers and players gain access to an array of cryptocurrency payment options. This strategic move positions Xsolla to embrace the next wave of web3-native feature sets and gameplay, ensuring they're ready to assist developers in going direct-to-consumer and embracing emerging opportunities.

Final Thoughts

Xsolla's latest initiatives and partnerships are poised to reshape the gaming industry by providing enhanced privacy, data analytics, and payment options. As the gaming world continues to evolve, Xsolla is committed to supporting game developers and enabling them to make the most of the opportunities presented by the changing landscape. With a growing global footprint, Xsolla is well-positioned to empower game developers and fuel the future of gaming.