Xsolla, a provider of payment solutions for the gaming industry, has acquired Ludo, a web3 community platform, as part of its ongoing strategy to strengthen its web store offerings. The acquisition, completed for an undisclosed amount, will allow Xsolla to integrate Ludo’s no-code social quest technology into its Web Shop and broader rewards solutions. This integration is aimed at helping game developers increase player engagement, improve retention, and diversify monetization strategies beyond the constraints of traditional app stores.

Xsolla Acquires Ludo To Grow Web3 Presence

Xsolla x Ludo

As mobile developers seek alternatives to the app store ecosystems dominated by Apple and Google, web-based game stores are emerging as a viable channel for revenue generation. These platforms allow developers to sell in-game content directly to players while avoiding high transaction fees typically charged by app store operators. Xsolla’s technology currently supports over 500 gaming webstores, positioning it as a significant player in this growing segment of the market. By incorporating Ludo’s community engagement tools, Xsolla aims to further enhance the appeal and effectiveness of its offerings.

Expanding Player Engagement

Ludo’s core feature set includes social quests that require no coding, enabling developers to implement them without additional development effort. These quests are designed to reward players for a variety of actions, such as making in-game purchases, participating in online communities, and engaging through social media platforms. According to Xsolla, the integration of these features into its existing rewards ecosystem will help transform player interactions into long-term engagement and loyalty, offering developers more tools to retain and grow their user base.

Xsolla Acquires Ludo To Grow Web3 Presence

Track Record and Strategic Fit

Although relatively new in the web3 space, Ludo has established partnerships with several notable companies. It has worked with Gumi’s OSHI3, supported the launch of Fly Penguin’s RPG Edomae Monsters, and collaborated with South Korean publisher NHN and mobile developer Sugarverse. This experience in supporting diverse projects reflects Ludo’s flexibility and relevance in today’s gaming landscape.

Chris Hewish, Chief Strategy Officer at Xsolla, emphasized the strategic benefits of the acquisition. He stated that integrating Ludo will enhance Xsolla’s ability to offer innovative tools that support developers in building and sustaining gaming communities. The goal is to provide features that encourage re-engagement and facilitate conversions without increasing the workload for developers. Developers interested in learning more about Ludo’s integration into Xsolla’s ecosystem can find additional information at xsolla.pro/ludo.