Upland, the web3 metaverse platform known for its innovative approach to digital land acquisition based on real-world locations, has revealed the commencement of its "Share and Build" Airdrop Series. This announcement precedes the much-anticipated Spark to Sparklet bridging event, set to broaden the utility of the Spark token within the platform.

Commenting on the news, Dirk Lueth Co-Founder and Co-CEO of Upland said: “We’re excited to launch the “Share and Build” Airdrop program as we are getting ready for Sparklet. This initiative aligns perfectly with our vision of fostering a thriving web3 ecosystem and rewarding passionate players.”

Spark Token

At present, the Spark token facilitates the acquisition of digital land parcels and in-game assets within the Upland ecosystem. However, with the upcoming bridging event, users will gain access to the Sparklet token, enabling trade across external platforms and expanding the token's potential applications.

Since its inception two years ago, the Spark token has garnered a substantial user base, boasting over 130,000 holders. Upland reports a significant milestone with nearly 300,000 virtual landowners and interaction with over 3 million wallets on its platform.

Share and Build Airdrop

The inaugural phase of the "Share and Build" Airdrop initiative, titled Social Engagement Rewards, will introduce a social media component for the Upland community and web3 enthusiasts alike.

Over a three-week duration, participants can accrue points through a tiered model by engaging with Upland, Sparklet, and Spark content on Twitter. These accumulated points will subsequently convert into Spark tokens within the Upland ecosystem. The earning potential of users will be contingent upon the level of engagement generated by their Upland-related content on Twitter.

Participants will receive a distinctive Block Explorer NFT upon the completion of each successive chapter of the program. These NFTs serve as collectible game pieces within the Upland universe, with the accumulation of five Chapter Block Explorers granting access to an exclusive NFT unique to the Upland ecosystem.

Funding

Upland recently secured a $7 million investment to bolster its expansion efforts. Upland, which initially gained recognition for its virtual real estate game, is now honing its focus on becoming a web3 'Metaverse Super App”.

The recent funding round includes participation from EOS Network Ventures, alongside established supporters like C3 Venture Capital, Animoca Brands, and angel investors. This brings Upland's total funding to an impressive $25 million, signifying growing confidence in the project's potential.

Upland's mobile platform offers a range of activities for both players and creators, including virtual property trading, world-building, collecting, and engaging competitions. The platform also empowers entrepreneurs by allowing them to operate their own shops, contributing to a thriving digital economy driven by UPX, the native currency of Upland, and Spark, the utility token that facilitates value creation within the community.