Ultra, a Luxembourg-based gaming company, has raised $12 million in a funding round led by NOIA Capital through its NOIA Digital Assets fund. The investment attracted interest from multiple sectors, including gaming, blockchain, and technology. According to Ultra, the funds will be used to expand its team and further develop its platform, which aims to redefine the way games are played, published, and monetized.

Ultra Raises $12 Million

Ultra is developing what it describes as a “one-stop gaming platform” that integrates traditional gaming with digital assets. The company’s goal is to address what it sees as outdated industry models, particularly in Europe, which it believes has lagged behind other markets. By leveraging new technologies, Ultra aims to provide a more innovative and efficient system for game distribution and player engagement.

Ultra Raises $12 Million in Funding

Leadership and Industry Perspectives

Gus van Rijckevorsel, who was recently appointed as Ultra’s CEO, emphasized the need for change in the gaming industry. He compared Ultra’s approach to the transformation seen in media consumption with platforms like Netflix, suggesting that Ultra could similarly reshape the gaming experience. Rijckevorsel stated that the company plans to introduce new methods of game development and distribution while enhancing player experience and ownership.

Muhammed Yesilhark, Chief Investment Officer at NOIA Capital, expressed confidence in Ultra’s strategy, highlighting its strong technological foundation and structured roadmap. He stated that the company’s approach presents a challenge to traditional gaming industry models and aligns with the growing demand for digital asset integration.

Games on Ultra

Expansion and Web3 Integration

Ultra recently appointed Maxime van Steenberghe, a former partner at Circle Strategies, as Chief Operating Officer, further strengthening its leadership team. The company continues to expand its platform, which supports both web3 and non-web3 gaming experiences. Among the games available on Ultra’s platform are Ubisoft’s Champions Tactics: Grimoria Chronicles, Poly Gunnerz, Katana Inu, and Phantom Galaxies.

The platform operates on Ultra’s high-performance layer-1 blockchain, which is specifically designed for consumer-facing applications. This infrastructure allows for improved ownership mechanisms and digital asset integration, offering a more dynamic gaming experience.

Final Thoughts

Ultra’s $12 million funding round marks an important step in the company’s development as it works toward modernizing the gaming industry. By combining traditional gaming with new technologies, the company seeks to provide a more inclusive and efficient ecosystem for players, developers, and publishers. With further expansion and leadership reinforcement, Ultra aims to challenge existing industry norms and introduce new methods of game distribution and engagement.