BytePlus, the enterprise technology division of ByteDance, the parent company of TikTok, is delving into the realm of web3 through a strategic partnership with Mysten Labs, the creators behind the Sui layer-1 blockchain. The move, announced on April 17th, signifies BytePlus's intent to leverage its expertise in data warehousing to bolster the Sui ecosystem, with a specific emphasis on web3 gaming and SocialFi endeavors.

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TikTok x Mysten Labs

TikTok parent company BytePlus, the arm of ByteDance, has joined forces with Mysten Labs to venture into blockchain gaming, leveraging ByteHouse's data warehousing expertise to enhance the Sui blockchain ecosystem. This collaboration entails BytePlus integrating its advanced solutions, including ByteHouse, a cloud-native data warehouse, with Sui's full-node data infrastructure.

Evan Cheng, co-founder and CEO of Mysten Labs, expressed optimism about the partnership, envisioning a revolution in data analytics within the web3 domain. Evan also highlighted the integration of innovative content recommendation and generation solutions as a means to elevate user experience across web3 gaming platforms and SocialFi projects.

The integration is anticipated to enhance Sui's analytics capabilities significantly, offering potential benefits such as infinite scalability and real-time data processing. Mysten Labs stands to gain from ByteHouse's high-performance and low-maintenance attributes, which could expedite data delivery for users on the Sui network.

Sui Logo

What is the Sui Blockchain?

Sui is defined as a Layer 1 protocol blockchain. In basic terms, this means that Sui performs its own consensus and validation for transaction blocks (activity) on its networks using its own native token (SUI, in this case). Ethereum (ETH) and Bitcoin (BTC) are other examples of Layer 1 blockchains.

Road to Mainstream Adoption

This initiative marks ByteDance's continued exploration of web3 technology, following previous endeavors such as a joint venture with a Chinese state-owned media group focused on blockchain and AI development. Additionally, ByteDance's pursuit of a virtual banking license in Singapore in 2020 underscored its ambitions in the digital finance realm.

Li Long, general manager MEA of BytePlus, emphasized that the move aligns with the observed trends of blockchain and web3-driven social and gaming platforms. Long articulated BytePlus's aim to enhance the web3 social experience, foster close-knit communities, and facilitate more immersive engagements.

BytePlus Website Screenshot

Rapid Development 

Sui introduced by Mysten Labs in March 2022, has witnessed rapid ecosystem development, buoyed by strategic partnerships. Notable collaborations include the establishment of a blockchain academy in partnership with a university in the UAE and the adoption of its fundraising mechanism by the Greek stock exchange, ATHEX. As BytePlus and Mysten Labs embark on this venture, the intersection of web3, gaming, and blockchain technology holds the promise of reshaping digital experiences and community interactions in profound ways.