Team Liquid, a globally recognized professional esports organization, has introduced a new fan engagement platform called MyBlue, built on the Sui blockchain. Created through a partnership with Mysten Labs, the original contributor to Sui, MyBlue offers an upgraded fan experience featuring customizable digital avatars, exclusive rewards, and community-based interactions. Team Liquid announced its collaboration with Mysten Labs in February 2024, and with MyBlue, both companies aim to enhance digital fan loyalty by blending esports engagement with innovative blockchain technology.

Team Liquid Launches MyBlue on Sui Blockchain

What is MyBlue?

MyBlue is a progression of Liquid+, Team Liquid’s fan platform launched in 2020. MyBlue introduces a new level of fan engagement by integrating blockchain technology, which enhances the platform’s speed, efficiency, and customizability. Fans who join MyBlue will receive a soulbound digital avatar of "Blue," Team Liquid's mascot, which they can personalize with unique items earned by completing interactive quests.

Quests allow fans to collect digital items representing memorable moments in their fan journey and add customizations to their Blue avatar. These items can be earned by participating in Team Liquid's online activities, such as watching live-streamed esports matches, engaging with social media posts, interacting on Discord, and completing quizzes. Through these activities, fans can actively contribute to Team Liquid's community while gaining rewards that celebrate their loyalty and engagement.

Team Liquid Logo and Core Team

Exclusive Rewards and Experiences

MyBlue offers fans more than just digital collectibles; they also gain access to exclusive, tangible rewards. By participating in quests and other platform activities, fans can unlock prizes like signed Team Liquid jerseys, store discounts, in-game currency, exclusive merchandise, and even one-of-a-kind experiences, such as attending esports events. Steve Arhancet, co-CEO of Team Liquid, emphasized that MyBlue allows the organization to reciprocate fan support by creating unforgettable experiences and offering unique rewards through an innovative digital platform.

The platform’s user journey is streamlined by Mysten Labs’ zkLogin, allowing users to create MyBlue accounts using familiar web credentials like Google or Twitch. This feature provides easy access to blockchain-based fan engagement without requiring users to have technical knowledge of blockchain.

Sui x Team Liquid

Redefining Fan Engagement in Esports

Mysten Labs, a blockchain infrastructure company led by experts in distributed systems and cryptography, built the Sui blockchain with an object-centric model based on the Move programming language. Sui’s innovative design enables high-speed transactions, sub-second finality, and efficient storage, making it well-suited for interactive applications like MyBlue. This collaboration with Team Liquid highlights Sui’s capabilities by allowing fans to own digital assets on-chain, adding transparency and ownership to their personalized fan experiences.

Anthony Palma, head of gaming partnerships at Mysten Labs, stated that MyBlue offers a frictionless experience where fans can participate in quests, earn collectibles, and showcase their fandom without needing a deep understanding of blockchain technology. By merging blockchain technology with esports fan engagement, MyBlue sets a new standard for digital loyalty and rewards in the gaming and esports sectors.

Mysten Labs Logo

Final Thoughts and Launch Event

To celebrate the launch of MyBlue, Team Liquid will host a special event on November 14, 2024, on its official Twitch channel, from noon to 4 pm Pacific Time. Fans tuning in will have a chance to win prizes by participating in a digital crane game, and they can enter the “Ultimate TL Fandom Kit” giveaway. The giveaway includes a shopping spree at the Team Liquid store, Alienware peripherals, and an exclusive Blue plushie, along with a matching digital item for their MyBlue avatar.

With MyBlue, Team Liquid, Sui, and Mysten Labs are setting a new precedent for blockchain-based fan engagement in esports. The platform enables fans to engage in meaningful interactions, gain true ownership of their digital collectibles, and participate in a community-oriented experience—ultimately redefining loyalty in the digital age.

Source: GamesBeat