Supercell, the Finnish mobile game developer known for titles like Clash Royale and Brawl Stars, reported a 4% decline in non-GAAP revenue for 2025, reaching €2.65 billion ($3 billion). Despite the drop in revenue, the company recorded a 6% year-over-year increase in EBITDA, which rose to €932 million ($1.06 billion). These figures reflect continued strong performance from Clash Royale, which helped offset weaker results from Brawl Stars.
When accounting for revenue deferrals under Finnish Accounting Standards, Supercell’s total revenue for 2025 reached €3.2 billion, a 68% increase over 2024. EBITDA with deferrals rose to €1.3 billion, up 333% from the previous year. The company also contributed €220 million ($262 million) in corporate income taxes. CEO Ilkka Paananen described 2025 as one of the company’s most profitable years to date.
Clash Royale Drives Player Engagement
Supercell’s live game portfolio reached 290 million monthly active players in 2025, maintaining a three-year trend of approximately 15% compounded growth across its titles. Clash Royale was the standout performer, reaching record highs in daily active players and doubling its number of re-engaged players over the year. The game also saw nearly 500% growth in new players.
While the majority of Supercell’s games reported growth, Brawl Stars faced declining sales. Estimates from AppMagic suggest a 57% drop across the App Store and Google Play, although these figures do not include direct-to-consumer revenue or other storefronts.
Increased Investment in New Games and AI
Supercell doubled its investment in new game development in 2025 and plans to double it again in 2026. The company has not released a new blockbuster since Brawl Stars in 2018. Its 2024 game Squad Busters was shut down after failing to meet expectations, while Mo.co is currently undergoing a revamp following limited traction.
The developer has expanded its startup-like approach to new game teams and is scaling its AI Innovation Lab, which will triple in size in 2026 with new cohorts in Helsinki, San Francisco, and Tokyo. The focus on AI and innovation is intended to support the development of games that can engage players for years.
Workforce Expansion Supports Growth Strategy
Supercell grew its workforce by 30% in 2025, adding nearly 300 employees for a total of 890 staff, marking the company’s largest single-year expansion. Paananen emphasized that the growth provides Supercell with the capacity to take on larger risks and invest further in innovation. Head of new games Drussila Hollanda explained that the company aims to combine the agility of a startup with the scale of a global developer, offering teams the resources to create ambitious projects while sharing in the success of those that reach market traction.
Future Outlook
Despite the slight revenue decline, Supercell’s performance in 2025 demonstrates its resilience and continued focus on expanding player engagement. By doubling investments in new games and technology, the company is positioning itself for potential growth in both traditional mobile gaming and emerging areas, including web3-related experiences. The emphasis on innovation and talent growth indicates that Supercell aims to maintain its position as a leading mobile game developer while exploring new opportunities in the evolving gaming market.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
How much revenue did Supercell generate in 2025?
Supercell reported €2.65 billion ($3 billion) in non-GAAP revenue for 2025. Including accounting deferrals, total revenue reached €3.2 billion.
Which Supercell game performed best in 2025?
Clash Royale was the company’s most successful title in 2025, with record highs in daily active players and significant growth in new and re-engaged players.
Why did Brawl Stars sales decline?
Sales of Brawl Stars reportedly fell by up to 57% on App Store and Google Play. The company has not provided specific reasons, but estimates do not include direct-to-consumer or other platform revenue.
How is Supercell investing in new games?
Supercell doubled its investment in new game development in 2025 and plans to double it again in 2026. It is also expanding its AI Innovation Lab and using a startup-like approach to develop new titles.
How many people work at Supercell?
Supercell grew its staff to 890 employees in 2025, a 30% increase from the previous year.
Is Supercell exploring web3 gaming?
While the company’s 2025 reports focus on traditional mobile games, Supercell’s expansion into AI and innovative development teams positions it to explore new technologies, including web3, in the future.
