Studio555 secures $4.6 million in seed funding to build a playable interior design app combining gaming and social features. Learn more about their plans.
Studio555 announced that it has raised €4 million, approximately $4.6 million, in a seed funding round. The funding round was led by HOF Capital and Failup Ventures, with participation from several well-known figures in the gaming industry. These include Timo Soininen, co-founder of Small Giant Games, Mikko Kodisoja, co-founder of Supercell, and Riccardo Zacconi, co-founder of King. The company plans to use the funds to develop a new app that combines interior design with elements of gaming and social platforms.
Studio555 Raises €4 Million
Studio555 was founded by Joel Roos, who serves as the company’s CEO, along with CTO Stina Larsson and CPO Axel Ullberger. Both Larsson and Ullberger previously worked at King, where they contributed to the development of Candy Crush Saga. The team’s new project focuses on creating a game-like experience where users can design and personalize interior spaces. The app is intended to make interior design accessible to everyone, regardless of technical skills, by providing a hands-on, playful platform for creative expression.
According to an interview with GamesBeat the company, the app combines features typically seen in games and social media applications. Users will be able to explore interior design in an open-ended way, with an emphasis on personal creativity rather than strict rules. The company’s goal is to create a space where interior design becomes a social and engaging activity, similar in spirit to how platforms like Pinterest or TikTok function for other forms of content.
Studio555 Raises €4 Million
The seed funding will be used to support product development and to expand the team at Studio555. The company plans to launch the app next year. Joel Roos described the project as an opportunity to reimagine interior design as an activity that is both playful and personal. He stated that the funding represents an important step towards creating a new category for creative digital experiences.
Timo Soininen, one of the investors, expressed confidence in the team behind Studio555. He noted that the combination of gaming talent and design vision positions the company to deliver something original. Soininen described the app concept as similar to a mix of Pinterest in 3D and TikTok, but focused on interiors. He highlighted the team’s track record in building globally successful products and their commitment to executing this new vision.
Studio555’s approach reflects broader trends in the digital space where gaming, social interaction and creative tools increasingly intersect. While not specifically tied to web3 technology, the company’s emphasis on user-generated content and social sharing aligns with emerging interests in digital self-expression. The launch of Studio555’s app is expected to contribute to evolving forms of online creativity in the coming year.
Updated:
June 16th 2025
Posted:
June 16th 2025