Sparq Inc., an AI-driven mobile game publisher and acquisition platform, has introduced a new digital ecosystem designed to bring together collegiate sports, mobile gaming, and web3 technology. The company’s approach is centered around delivering a seamless and accessible experience that appeals to a wide audience, particularly younger users who are increasingly engaging with digital ownership and blockchain-based technologies.

Sparq Inc Brings Collegiate Sports Gaming to Web3

Leveraging Collegiate Sports IP

A key element of Sparq’s strategy is its limited-exclusive license to use U.S. collegiate sports intellectual property in mobile games. This move follows nearly a decade of legal restrictions that prevented the use of college sports marks in gaming titles. Alongside EA Sports, Sparq is one of the first companies to secure such licensing, positioning itself to access the trademarks of more than 700 universities and the name, image, and likeness (NIL) rights of over 190,000 male and female college athletes.

The global collegiate sports audience includes more than 180 million fans, a figure that highlights the significant potential of this segment. The recent relaunch of EA’s college football franchise, which generated over $500 million within two weeks, further demonstrates the high level of consumer interest and the opportunity for growth in this space.

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A Shift from Traditional Simulation Games

Instead of following the conventional sports simulation format, Sparq is taking a different direction with its first title. The upcoming game is inspired by accessible, widely appealing formats like Stumble Guys and will feature a college-athlete-themed obstacle course. Designed to be family-friendly and easy to pick up, the game targets a broad demographic that includes casual gamers and sports fans alike.

According to Jan Horsfall, CEO and co-founder of Sparq Games, the company aims to identify new gaming genres that can attract more users by combining recognized sports IP with user-friendly design. He emphasized that fans are increasingly looking for interactive ways to engage with their favorite teams and athletes, and that Sparq’s AI-powered tools allow it to find and develop gaming concepts that meet these evolving expectations.

More About Sparq Games

The Sparq Ecosystem and Blockchain Integration

The foundation of Sparq’s platform consists of two interconnected divisions: Sparq Games and the SPARQ Token Foundation. Sparq Games focuses on mobile game publishing and user acquisition, leveraging proprietary artificial intelligence to refine its strategies. The SPARQ Token Foundation handles the blockchain components of the business, including the token economy, digital rewards, and incentive structures for creators and contributors.

At the center of the onboarding experience is the Sparq Locker Room, a platform designed to introduce users to blockchain tools and digital asset ownership without requiring prior crypto knowledge. This element of the ecosystem is part of Sparq’s broader strategy to make web3 technology more approachable for everyday users. Through the Locker Room, players can earn rewards and own in-game digital assets in a straightforward and accessible environment.

Tony Dye, co-founder and President of Product at Sparq, stated that the Sparq Locker Room is intended to create a practical and engaging space for all participants in the ecosystem, whether they are players, fans, or developers. He added that ongoing updates will continue to enhance the platform’s functionality and relevance.

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Role of the $SPARQ Token and Platform

The $SPARQ token plays a central role in the platform’s design. It supports governance functions, acts as a reward mechanism, and can generate yield through a revenue-sharing buyback model. The token is integrated across various parts of the ecosystem, and eligible participants—including gamers, creators, developers, and athlete ambassadors—can earn incentives based on their contributions and engagement.

To support further innovation, Sparq is also launching a development incubator. This initiative will provide selected game developers with funding, publishing support, and user acquisition resources. The incubator is intended to promote new projects that align with Sparq’s platform strategy while strengthening the broader token economy.

Meet the Sparq Team

Experienced Team and Long-Term Vision

Sparq’s leadership team brings together more than 140 years of combined experience in game development, licensing, and blockchain technology. Team members have worked on major entertainment franchises including Madden NFL, The Lord of the Rings, Dungeons & Dragons, Marvel Comics, and Game of Thrones. They were also instrumental in launching the first premium free-to-play game in the U.S. and Europe, setting new standards for user acquisition and monetization.

With its focus on accessible design, licensed sports content, and simplified web3 integration, Sparq aims to provide a new model for how digital games can engage users. By combining modern technology with traditional fan enthusiasm, the company seeks to redefine how sports gaming can be experienced and monetized in a connected, digital-first environment.