Snoop Dogg NFTs Generate $12 Million

American rapper Snoop Dogg made headlines with the successful launch of his digital collectibles on Telegram, a popular messaging platform. The event, overseen by Telegram CEO Pavel Durov, saw nearly 1 million unique NFTs inspired by Snoop Dogg's distinctive style sell out in just 30 minutes, resulting in a revenue of $12 million.

Snoop Dogg NFTs Generate $12 Million

Snoop Dogg, known for his ventures in the digital asset space, has been actively involved in NFTs and cryptocurrency for over a decade. Under his pseudonym "Cozomo de' Medici," he notably began accepting bitcoin for an album back in 2013.

Over the years, he has curated a significant $17 million NFT collection and continues to explore new avenues within the digital art and collectibles market. He launched the "Snoopverse" experience in web3 game The Sandbox, as well as the "The Doggies" NFT collection. Lastly, Snoop Dogg performed with Eminem as their Bored Ape Yacht Club avatars at the 2022 MTV Video Music Awards.

Snoop Dogg NFTs Generate $12 Million

Integration with TON Blockchain

The digital collectibles initially sold on Telegram will be officially minted on the TON blockchain by the end of July. This blockchain integration is part of Telegram's strategy to enhance user interaction through web3 features, including on-chain payments and web3 usernames. TON blockchain, originally developed by Telegram before transitioning to an open-source community project, serves as the backbone for Telegram's blockchain-based functionalities.

TON Blockchain

Diverse Collection and Market Impact

The NFT drop featured a diverse array of collectibles, ranging from vintage cars and swag bags to digital pets and cannabis-themed items. This eclectic mix not only showcases Snoop Dogg's wide-ranging interests but also underscores the appeal of digital assets in capturing niche markets within the broader crypto ecosystem.

Despite the recent downturn in the NFT market since its peak in 2021, Snoop Dogg's rapid sell-out event highlights his enduring popularity and ability to leverage his celebrity status to drive substantial sales. His success serves as a testament to the growing integration of digital art and collectibles into mainstream entertainment and consumer culture.