Significance of Steam Wishlists in 2025

In 2025, Steam wishlists continue to serve as a valuable metric for assessing player interest and potential game performance. According to recent data from Video Game Insights, there is a consistent relationship between the number of wishlists a game receives before release and its commercial outcome, particularly in the initial month of availability. While not an absolute predictor, wishlist numbers remain one of the more accessible and transparent indicators for gauging a project’s early success.

Over the past twelve months, only a small portion of games managed to accumulate significant wishlist numbers. Just 6 percent of projects released on Steam crossed the 100,000-wishlist threshold, amounting to 301 titles. Of those, 22 games surpassed the 1 million mark.

These figures highlight how concentrated interest tends to be in a relatively small group of titles. In contrast, the majority of games (around 66 percent) ended up with fewer than 10,000 wishlists. This wide disparity suggests that most releases face considerable challenges in reaching a large audience, reinforcing the importance of early visibility and promotional planning.

Significance of Steam Wishlists in 2025

Genre-Based Wishlist Distribution

Differences in wishlist performance can also be observed across genres. RPGs, strategy games, and action titles generally report higher median wishlist counts. Meanwhile, MMOs and casual games tend to have the lowest medians. However, despite their lower overall median numbers, MMOs present a more complex picture.

The top 10 percent of MMO projects reached an average of 183,000 wishlists, which is the highest among all genres for top-performing titles. This indicates that audience interest in MMOs is often concentrated in a few high-profile projects rather than evenly distributed across the genre.

Significance of Steam Wishlists in 2025

Correlation Between Wishlists and First-Month Sales

Wishlist numbers are closely tied to early sales outcomes. Games with higher wishlist counts tend to perform better during their first month on the market. Among a sample of 1,500 games, only 141 sold more units at launch than the number of wishlists they had gathered.

This equates to just 9 percent, supporting the idea that wishlists are a useful indicator of expected sales performance. The data reveals a correlation coefficient of 70 percent between wishlist counts and first-month sales. Additionally, the coefficient of determination (R²) suggests that wishlist numbers can account for 49 percent of the variance in early sales figures.

The remaining 51 percent is influenced by other variables, including factors such as marketing execution, pricing strategy, game quality, and external competition. While games with more than 100,000 wishlists show a strong predictive relationship between interest and sales, the connection becomes weaker for smaller projects. A limited number of wishlists does not necessarily indicate failure, but it does suggest a reduced likelihood of substantial commercial success at launch.

Significance of Steam Wishlists in 2025

Wishlist Timelines and Marketing Strategies

The timing and structure of a game’s marketing campaign can significantly influence how wishlists are accumulated. Most top-performing games open their Steam pages six to twelve months before release. These projects typically collect more than 70 percent of their final wishlist totals during the final four months leading up to launch. This period appears to be critical for building momentum and generating interest among potential buyers.

There are notable exceptions, particularly in the case of games tied to well-known franchises. Titles such as Indiana Jones and the Great Circle, Marvel’s Spider-Man 2, and Final Fantasy XVI achieved strong performance despite having shorter marketing windows. These examples suggest that brand recognition can offset the need for prolonged campaign timelines.

A specific case that illustrates effective wishlist accumulation is Kingdom Come: Deliverance 2. Each new trailer release contributed to a noticeable increase in wishlists. By three months before launch, the game had already secured 72 percent of its eventual total. This pattern underscores the importance of timely and impactful promotional content in the lead-up to release.

Significance of Steam Wishlists in 2025

Final Thoughts

Steam wishlist data in 2025 continues to offer important insights into consumer interest and sales forecasting. Although wishlists do not capture every element of a game’s commercial potential, they remain one of the more dependable indicators available to developers, publishers, and analysts.

Games that cross the 100,000-wishlist mark prior to release are statistically more likely to experience strong early sales, while those with lower counts may face a steeper path to visibility. As the gaming landscape continues to evolve, particularly with the rise of new technologies and marketing channels, understanding how wishlists reflect market readiness will remain a key part of strategic planning. Here are all the games mentioned in the article: