The Sandbox and Upland have announced a partnership aimed at boosting community creation and cross-ecosystem engagement. This collaboration will establish each company's presence within the other's platform, combining their virtual worlds in a unique way.

Sebastien Borget, COO and co-founder of The Sandbox, commented: “Our partnership signifies another step towards enhancing digital interaction, providing access for creators and players to connect in new ways where interoperability supports cross-platform creation and innovation.”

The Sandbox and Upland Partner to Enhance Metaverse Experiences

What is The Sandbox?

The Sandbox is a virtual world (Metaverse) where players can build, own, and monetize their gaming experiences on the Ethereum blockchain. The Sandbox is best known for its two smash mobile hits The Sandbox (2011) and The Sandbox Evolution (2016), which combined generated 40 million downloads across iOS and Android.

In 2018, developer/publisher Pixowl decided to bring this successful User Generated Content (UGC) gaming IP and the large community of creators from mobile to the blockchain ecosystem. The goal was to disrupt existing game makers like Minecraft and Roblox by providing creators with true ownership of their creations as non-fungible tokens (NFTs) and reward them for their participation in the ecosystem.

The Sandbox

Building Collaborative Spaces in the Metaverse

As part of the new partnership, Upland will build its headquarters within The Sandbox, while The Sandbox will create a neighborhood in one of Upland’s virtual cities. The initiative aims to enhance user interaction and expand opportunities for creators and players across both platforms.

To mark this collaboration, a joint design competition will be launched. Content creators can design for the Upland HQ or create voxel-styled structures for The Sandbox's plot in Upland. This competition will showcase the creativity of both communities.

The Sandbox and Upland Logos

Incentives and Opportunities for Players

Initially, The Sandbox will distribute virtual properties of its neighborhood in Upland to its LAND owners. Additionally, the Upland community will have opportunities to win SAND tokens and NFTs by completing tasks in The Sandbox, encouraging cross-platform engagement.

Dirk Lueth, co-founder and co-CEO of Upland, commented: “This is the first collaboration of its kind in web3, where two original platforms work together to improve the experience for both communities. This collaboration supports our vision of the Open Metaverse, where players and assets move across platforms for a more immersive web experience.”

The Sandbox Famous IPs

Upcoming Genesis Week Event

More details and a specific timeline for the partnership will be announced at Upland’s in-person Genesis Week live event on June 7th. This announcement is expected to be a significant step in digital collaboration and community engagement within the metaverse.

This partnership marks an important development in the evolution of the metaverse, highlighting the potential for innovative cross-platform interactions that enhance user experience and foster a more connected virtual world. To learn more about The Sandbox, you can stay up to date via their X account.