In February 2025, Fishing Frenzy, a cozy, skill-based mobile fishing RPG developed by Uncharted, completed its migration to Ronin. Co-founded by Derek Lau, former Vice President of Economy and Game Director at Immutable, Uncharted aimed to scale Fishing Frenzy beyond its early success as a Telegram-native game. The decision to move from Base to Ronin was driven by the need for a blockchain built specifically with web3 gamers in mind. Ronin, known for its gaming-focused ecosystem and player-first culture, provided the necessary foundation to support Uncharted’s vision for Fishing Frenzy’s next phase of growth.

The Ronin Effect

The migration process took just two weeks, allowing Fishing Frenzy to transition smoothly and without major disruptions. Following the move, the game experienced substantial growth. Daily Active Addresses (DAA) increased from 10,000 to 50,000, with the addition of 275,000 new players. In-game spending rose from $10,000 to $130,000, and four NFT collections were successfully launched through Ronin Market. These milestones marked a significant shift in the game's ability to attract and retain players while building a sustainable on-chain economy.

The Ronin Effect: Fishing Frenzy

Leveraging Ronin Market to Build

Fishing Frenzy utilized the Ronin Market Launchpad to streamline its go-to-market strategy. By using Ronin’s smart contract templates and pre-built UI kits, the Uncharted team was able to mint, sell, and engage players effectively from day one. The Founders Pass mint demonstrated early success with an 89 percent whitelist conversion rate, selling out publicly within seconds. The floor price for the Founders Pass increased from 120 RON to 474 RON, with a holder distribution rate of 61 percent, signaling strong community interest and participation.

The implementation of NFT collections played a critical role in the game’s economy. After an initial testing phase on Saigon, the team moved to Ronin Mainnet within a week, finalizing the full deployment in two weeks. Over 110,000 NFTs were minted, contributing to a secondary trading volume of $600,000 and total transaction volume exceeding 1.2 million RON. Ronin Market provided more than just transactional support; it offered visibility, player retention tools, and the framework necessary to foster sustainable in-game behaviors that supported the economy at scale.

The Ronin Effect: Fishing Frenzy

Strengthening Player Retention

Fishing Frenzy adopted several strategies from the Ronin Growth Playbook to enhance player engagement and long-term retention. The introduction of Play-to-Airdrop (P2A) mechanics allowed players to earn Frenzy Points through gameplay, redeemable for tangible rewards. A layered point system encouraged players to catch fish, cook sashimi, and earn points, deepening their engagement within the game ecosystem. In-game items were minted as tradable NFTs, reinforcing a sense of ownership and increasing player investment.

A simple daily check-in contract, implemented using templates from the Ronin Stack, added another layer of player interaction. This lightweight engagement loop contributed meaningfully to habit formation and daily player retention. Through these strategies, Fishing Frenzy built a retention-driven economy that emphasized consistent participation and meaningful in-game activities.

The Ronin Effect: Fishing Frenzy

Choosing Ronin for Growth

According to Derek Lau, Ronin’s strong player base and dedicated community were central factors in Uncharted’s decision to migrate Fishing Frenzy. The blockchain’s infrastructure supported rapid development and deployment, offering a reliable environment for web3 gaming projects to grow and thrive. The Ronin Stack provided the tools necessary for Uncharted to remain agile while delivering an engaging experience for players.

Fishing Frenzy’s migration to Ronin demonstrates the tangible benefits of aligning a game’s growth strategy with a blockchain platform designed specifically for players. Rather than chasing short-term trends, Uncharted focused on building a long-term community and a sustainable on-chain economy. The game’s success after moving to Ronin illustrates the importance of choosing the right platform to unlock monetization opportunities and strengthen player loyalty.

The Ronin Effect: Fishing Frenzy

Final Thoughts

Fishing Frenzy’s transition from a casual Telegram game to a thriving title on Ronin highlights the significant impact of strategic platform alignment in web3 gaming. Through the use of Ronin Market’s NFT Launchpad, smart contract templates, and community-driven strategies, Uncharted was able to drive substantial growth, increase player retention, and build a strong foundation for the game’s future. For developers aiming to create meaningful web3 gaming experiences with real players and measurable outcomes, Ronin presents a compelling choice.