Roblox influencer Lana Rae has teamed up with GonnaNeedMilk for a new in-game event in StyleVerse, set to launch on Monday, February 16. The activation introduces a range of interactive experiences, combining custom locations, daily challenges, and exclusive rewards for players. The collaboration aims to create an engaging environment that blends fashion content with themed gameplay.
Explore Strawberry Milk Mountain
Central to the activation is Strawberry Milk Mountain, a custom-designed location within StyleVerse. The area is crafted to provide players with a visually appealing space to film fashion content, interact with other users, and participate in the event’s challenges. Its design aligns with the dairy milk theme of the collaboration, giving players a unique in-game destination to explore.
Engaging Daily Challenges
Players can access daily challenges from the StyleVerse lobby, each themed around dairy milk. Challenges such as Strawberry Milk Dream and Milk Main Character encourage users to return every day for 14 days. Completion of these challenges unlocks a range of rewards, adding a layer of progression and achievement to the experience.
Custom Wearables and Profile Rewards
Rewards for the activation include user-generated content wearables that can be equipped by avatars. Items include cow print jackets, pants, hoodies, dresses, and a Strawberry Milk Bag, allowing players to personalize their characters. In addition to wearable items, players receive custom profile badges that remain visible on their profiles, marking participation in the event.
Milk and Gaming Performance
The campaign also emphasizes the nutritional benefits of milk. With 13 essential nutrients, including vitamins D and B12, calcium, zinc, and protein, milk has long been recognized for supporting brain health and focus, which can benefit players during gaming sessions. The integration of this theme ties the in-game experience to real-world nutrition.
Launch Date and Availability
The Lana Rae and GonnaNeedMilk event in StyleVerse officially begins on Monday, February 16. Players can explore Strawberry Milk Mountain, complete daily challenges, and collect exclusive rewards. The event represents a growing trend in Roblox, where influencer collaborations and branded content provide immersive experiences for the platform’s community.
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Frequently Asked Questions (FAQs)
What is the Lana Rae x GonnaNeedMilk activation in StyleVerse?
It is a Roblox in-game event where influencer Lana Rae and GonnaNeedMilk collaborate to provide daily challenges, custom locations, and exclusive rewards for players.
When does the activation start?
The event launches on Monday, February 16.
What is Strawberry Milk Mountain?
Strawberry Milk Mountain is a custom in-game location designed for players to explore, film fashion content, and participate in daily challenges.
What rewards can players earn?
Players can earn custom wearables, such as cow print jackets, pants, hoodies, dresses, and a Strawberry Milk Bag, as well as profile badges that appear permanently on their in-game profiles.
Why is milk featured in the activation?
Milk contains essential nutrients like vitamins D and B12, calcium, zinc, and protein, which support brain health and focus, making it a fitting theme for a gaming campaign.




